MTU Library Catalogue

Syndetics cover image
Image from Syndetics

Service marketing / Christian Grönroos.

By: Grönroos, Christian, 1947- [author.].
Contributor(s): Fisk, Raymond P [editor.] | Sheth, Jagdish N [series editor.] | Baron, J. Stephen [contributor] | Bitner, Mary Jo [contributor] | Kristensson, Per [contributor].
Material type: materialTypeLabelBookSeries: Legend in Marketing: Christian Gronroos.Publisher: [Place of publication not identified] : Vibrant Publishers, [2024]Copyright date: ©2024Description: xix, 222 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781636513812 (paperback).Subject(s): Marketing | Service industries -- MarketingDDC classification: 658.8 GRO
Contents:
The marketing of services -- Service reflections: Service marketing comes of age -- Marketing services: The case of a missing product -- A winning service offer in car rental (with Hans Ake Sand) -- A relationship approach to marketing of services: some implications -- Fundamental research issues in services marketing -- Developing the service offering: a source of competitive advantage -- The nature of service marketing -- Seven key areas of research according the Nordic School of Services Marketing -- Innovative marketing strategies and organization structure for service firms -- Designing a long range marketing strategy for services -- An applied theory for marketing industrial services -- Marketing services: A study of the marketing function of service firms, a summary of the research results in English -- A service-orientated approach to marketing of services -- The service marketing confusion and a service-orientated approach to marketing planning -- Perspectives of other scholars -- Christian Gronroos: Services marketing pioneer, Thought Leader, and legend by Mary Jo Bitner -- Service marketing-Ahead of its times, industry, and mainstream marketing by Per Kristensson -- He truly is a legend of marketing by J. Stephen Baron -- Raymond P. Fisk interview Christian Gronroos -- "There is still too much lip service to service marketing".
List(s) this item appears in: MTU Kerry New Books Summer 2026
Holdings
Item type Current library Call number Status Notes Barcode
General lending MTU Kerry North Campus Library First Floor Main 658.8 GRO (Browse shelf(Opens below)) Available MTU Kerry Module MKT 38888000967574
Total holds: 0

Enhanced descriptions from Syndetics:

Delve into the intricacies of Service Marketing with Christian Grönroos, a globally renowned expert in service management and relationship marketing. This book offers a fresh perspective on how services differ from goods, emphasizing the critical role of customer relationships, value co-creation, and the dynamic nature of service offerings in modern economies.

Grönroos challenges conventional marketing frameworks by presenting innovative theories on service logic and customer experience management. This essential resource is packed with real-world case studies and practical examples, making it a valuable guide for students, educators, and professionals seeking to understand the evolving landscape of services.

With its focus on creating long-term customer relationships, Service Marketing equips readers to rethink traditional approaches and adopt strategies that drive loyalty and business success. Whether you are in hospitality, retail, or any service-oriented industry, this book is your definitive guide to mastering service marketing in a competitive global marketplace.

Copyright INCORE Publishing LLC, 2024. Bibliographical references only.

The marketing of services -- Service reflections: Service marketing comes of age -- Marketing services: The case of a missing product -- A winning service offer in car rental (with Hans Ake Sand) -- A relationship approach to marketing of services: some implications -- Fundamental research issues in services marketing -- Developing the service offering: a source of competitive advantage -- The nature of service marketing -- Seven key areas of research according the Nordic School of Services Marketing -- Innovative marketing strategies and organization structure for service firms -- Designing a long range marketing strategy for services -- An applied theory for marketing industrial services -- Marketing services: A study of the marketing function of service firms, a summary of the research results in English -- A service-orientated approach to marketing of services -- The service marketing confusion and a service-orientated approach to marketing planning -- Perspectives of other scholars -- Christian Gronroos: Services marketing pioneer, Thought Leader, and legend by Mary Jo Bitner -- Service marketing-Ahead of its times, industry, and mainstream marketing by Per Kristensson -- He truly is a legend of marketing by J. Stephen Baron -- Raymond P. Fisk interview Christian Gronroos -- "There is still too much lip service to service marketing".