MTU Library Catalogue

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Identity designed : the process / David Airey.

By: Airey, David, 1979- [author.].
Material type: materialTypeLabelBookPublisher: Beverly, MA : Rockport, 2024Copyright date: ©2024Description: 239 pages ; color illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780760384060 (hardcover).Subject(s): Branding (Marketing) | Identity (Philosophical concept) | Design | Industrial design coordinationDDC classification: 658.827 AIR
Contents:
Introduction -- Research -- Strategy -- Design -- Implementation -- The End
Summary: "Identity Designed is an essential reference on the process of brand identity design, including examples from today's top designers"-- Provided by publisher.
List(s) this item appears in: MTU Kerry New Books Semester 1 2026/2027
Holdings
Item type Current library Call number Status Notes Barcode
General lending MTU Kerry North Campus Library First Floor Main 658.827 AIR (Browse shelf(Opens below)) Available MTU Kerry Module MKT 38888000968358
Total holds: 0

Enhanced descriptions from Syndetics:

Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey.

Includes index.

Introduction -- Research -- Strategy -- Design -- Implementation -- The End

"Identity Designed is an essential reference on the process of brand identity design, including examples from today's top designers"-- Provided by publisher.

Author notes provided by Syndetics

David Airey is an entrepreneurial graphic designer from Northern Ireland. He writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is the author of Identity Designed, Identity Designed: The Process, Logo Design Love, and Work for Money, Design for Love.