MTU Library Catalogue

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Brand management : planning and control / J.R. Bureau.

By: Bureau, J. R.
Material type: materialTypeLabelBookSeries: Macmillan studies in marketing management.Publisher: London : MacMillan, 1981Description: xiii, 250 p. : ill. ; 23 cm.ISBN: 0333319028; 0333319036.Subject(s): Marketing -- Management | Product managementDDC classification: 658.8
Contents:
The brand manager -- Operational planning needs -- The operational marketing plan -- The product plan -- Product strategy -- Promotional policy -- Sales policy -- The revenue account -- Performance objectives -- Contributors to the product plan -- Plan approval -- Product control -- Selling control -- Promotional control -- Financial control -- Control and market research -- Brand management and the future
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Store 658.8 (Browse shelf(Opens below)) 1 Available 00033694
Total holds: 0

Bibliography: p. 244-245.- includes index.

The brand manager -- Operational planning needs -- The operational marketing plan -- The product plan -- Product strategy -- Promotional policy -- Sales policy -- The revenue account -- Performance objectives -- Contributors to the product plan -- Plan approval -- Product control -- Selling control -- Promotional control -- Financial control -- Control and market research -- Brand management and the future