MTU Library Catalogue

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Managing and marketing your website / Jim Hutchinson.

By: Hutchinson, Jim.
Material type: materialTypeLabelBookPublisher: Dublin : Oak Tree Press, 1999Description: x, 144 p. : ill. ; 24 cm. + pbk.Content type: text Media type: unmediated Carrier type: volumeISBN: 1860761240; 9781860761249.Subject(s): Web sites | Marketing | Internet marketing | Business & Management | Sales & marketing | Internet guides & online services | IndustryDDC classification: 658.84 | 338.47004678 HUT
Contents:
Introduction -- The Elvis factor -- Search engines -- The necessary evil -- Publicity - Why you need it -- Media buying -- Measuring the results: What do they tell you? -- Website management - How to run a successful website -- Case studies.
Summary: This book provides essential information on everything from getting the content right, to engine registration, publicity, media planning and buying, to measuring the success of your website.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.84 (Browse shelf(Opens below)) 1 Available 00075690
General lending MTU Kerry North Campus Library Ground Floor Main 338.47004678 HUT (Browse shelf(Opens below)) 1 Available 38888000047096
Total holds: 0

Enhanced descriptions from Syndetics:

If you're planning a website, have just gone online, or need some advice on improving your Internet strategy, then this book should help. It has been designed to help you understand the amount of time, effort and money that should be used to create a successful site.

Includes bibliographical references (pages 140-144).

Introduction -- The Elvis factor -- Search engines -- The necessary evil -- Publicity - Why you need it -- Media buying -- Measuring the results: What do they tell you? -- Website management - How to run a successful website -- Case studies.

This book provides essential information on everything from getting the content right, to engine registration, publicity, media planning and buying, to measuring the success of your website.