MTU Library Catalogue

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The business side of creativity : the complete guide for running a graphic design or communications business / Cameron S. Foote ; illustrations by Mark Bellerose.

By: Foote, Cameron S.
Contributor(s): Bellerose, Mark.
Material type: materialTypeLabelBookPublisher: New York ; London : W. W. Norton, 1996Description: 444 p. : ill. ; 25 cm.ISBN: 0393730093.Subject(s): Commercial art -- United States -- Marketing | Self-employed -- Professional ethics -- United StatesDDC classification: 741.6068
Contents:
Section One: Establishing a Freelance Business -- Why the opportunity has never been better -- But, is it really for you? -- Planning your future -- Running your freelance business -- Long-term success -- Section Two: Pricing, Collecting & Taxation -- Establishing how much to charge -- Coming up with a job price -- Presenting estimates to clients -- Keeping more of what you get -- Protecting your financial interests -- Section Three: Selling & Marketing -- Going where the money is -- Preparing your sales strategy -- Which promotions work, which don't -- Making the all-important sales presentation -- Working with clients -- Section Four: Running a multiperson shop -- Creating a viable organization -- Staffing the organization -- Managing a creative organization -- Operational and profitability issues.

Enhanced descriptions from Syndetics:

Addresses the issues facing a freelancer or a large creative service business - organization, staffing management and profitability. This text can act as an operations manual for graphic designers and other art-related professionals who plan to become self-employed, offering answers to queries.

Includes index.

Section One: Establishing a Freelance Business -- Why the opportunity has never been better -- But, is it really for you? -- Planning your future -- Running your freelance business -- Long-term success -- Section Two: Pricing, Collecting & Taxation -- Establishing how much to charge -- Coming up with a job price -- Presenting estimates to clients -- Keeping more of what you get -- Protecting your financial interests -- Section Three: Selling & Marketing -- Going where the money is -- Preparing your sales strategy -- Which promotions work, which don't -- Making the all-important sales presentation -- Working with clients -- Section Four: Running a multiperson shop -- Creating a viable organization -- Staffing the organization -- Managing a creative organization -- Operational and profitability issues.

Table of contents provided by Syndetics

  • Preface (p. 7)
  • Section 1 Establishing A Freelance Business
  • 1. Why the opportunity has never been better (p. 11)
  • 2. But, is it really for you? (p. 22)
  • 3. Planning your future (p. 33)
  • 4. Running your freelance business (p. 59)
  • 5. Long-term success (p. 80)
  • Section 1 Highlights (p. 99)
  • Freelance norms and standards (p. 99)
  • Section 2 Pricing, Collecting and Taxation
  • 6. Establishing how much to charge (p. 103)
  • 7. Coming up with a job price (p. 117)
  • 8. Presenting estimates to clients (p. 135)
  • 9. Keeping more of what you get (p. 145)
  • 10. Protecting your financial interests (p. 163)
  • Section 2 Highlights (p. 192)
  • Financial norms and standards (p. 193)
  • Section 3 Selling and Marketing
  • 11. Going where the money is (p. 197)
  • 12. Preparing your sales strategy (p. 215)
  • 13. Which promotions work, which don't (p. 229)
  • 14. Making the all-important sales presentation (p. 245)
  • 15. Working with clients (p. 268)
  • Section 3 Highlights (p. 284)
  • Selling and marketing norms and standards (p. 285)
  • Section 4 Running A Multiperson Shop
  • 16. Creating a viable organization (p. 289)
  • 17. Staffing the organization (p. 310)
  • 18. Managing a creative organization (p. 339)
  • 19. Operational and profitability issues (p. 363)
  • Section 4 Highlights (p. 384)
  • Multiperson shop norms and standards (p. 385)
  • Section 5 Appendices
  • Appendix 1. Partnerships and corporations (p. 389)
  • Appendix 2. Sample business plans (p. 405)
  • Basic business plan (p. 405)
  • Formal business/financial plan (p. 406)
  • Appendix 3. Samples and forms (p. 409)
  • Biographical sketch (p. 409)
  • A bill of rights for creative suppliers and their clients (p. 410)
  • Job description (p. 411)
  • Employee noncompete agreement (p. 412)
  • Employee performance evaluation (p. 414)
  • Salary adjustment compilation (p. 416)
  • Working description (p. 418)
  • Retainer form (p. 419)
  • Assignment questionnaire (p. 420)
  • Using the assignment questionnaire (p. 421)
  • Estimating worksheet (p. 422)
  • Illustration questionnaire (p. 424)
  • Simple estimate (p. 426)
  • Proposal letter (p. 427)
  • Detailed proposal (p. 429)
  • Cash flow projection (p. 432)
  • Index (p. 433)

Author notes provided by Syndetics

Cameron S. Foote is president of Creative Business