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Perspectives on strategic marketing management / edited by Roger A. Kerin and Robert A. Peterson.
Contributor(s): Kerin, Roger A
| Peterson, Robert A. (Robert Allen).
Material type: 
BookPublisher: Boston : Allyn and Bacon, 1983Edition: 2nd ed.Description: xiii, 483 p. : ill. ; 24 cm.ISBN: 0205079229 .Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Store | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00027249 |
Total holds: 0
Includes bibliographical references.