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Marketing decisions : a bayesian approach / Ben M. Enis, Charles L. Broome
By: Enis, Ben M
.
Material type: 
BookPublisher: Aylesbury : Intertext, 1973Description: 146 p. : ill. ; 24 cm.ISBN: 0700223282.Subject(s): MarketingDDC classification: 658.800182
Contents:
The nature of marketing decisions -- Rudiments of probability theory -- Decision theory: An introduction -- Fundamentals of Bayesian analysis -- Bayesian analysis: The binomial distribution -- The normal distribution in bayesian analysis -- Summary and managerial perspective of the bayesian approach.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 658.800182 (Browse shelf(Opens below)) | 1 | Available | 00033665 |
Total holds: 0
Includes index.
The nature of marketing decisions -- Rudiments of probability theory -- Decision theory: An introduction -- Fundamentals of Bayesian analysis -- Bayesian analysis: The binomial distribution -- The normal distribution in bayesian analysis -- Summary and managerial perspective of the bayesian approach.