Image from Syndetics
Understanding business markets : interaction, relationships and networks / edited by David Ford for the Industrial Marketing and Purchasing Group.
Contributor(s): Ford, David [author.]
| IMP Project Group.
Material type: 
BookPublisher: London : Dryden Press ; Thomson Learning 1997 2000Edition: Second edition.Description: xvi, 578 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1861524366 (paperback); 003099053X.Subject(s): Industrial marketing | ManagementDDC classification: 658.804
Contents:
Part I: Interaction and relationships in business markets -- Part II: Business markets as networks -- Part III: Developing marketing strategy -- Part IV: Developing purchasing strategy -- Part V: Technology and networks.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 658.804 (Browse shelf(Opens below)) | 1 | Available | 00179907 | |
| General lending | MTU Bishopstown Library Lending | 658.804 (Browse shelf(Opens below)) | 1 | Available | 00085598 | |
| General lending | MTU Bishopstown Library Lending | 658.804 (Browse shelf(Opens below)) | 1 | Available | 00075351 | |
| General lending | MTU Bishopstown Library Lending | 658.804 (Browse shelf(Opens below)) | 1 | Available | 00075352 | |
| General lending | MTU Bishopstown Library Lending | 658.804 (Browse shelf(Opens below)) | 1 | Available | 00086158 | |
| General lending | MTU Bishopstown Library Lending | 658.804 (Browse shelf(Opens below)) | 1 | Available | 00086147 |
Total holds: 0
Includes bibliographical references and index.
Part I: Interaction and relationships in business markets -- Part II: Business markets as networks -- Part III: Developing marketing strategy -- Part IV: Developing purchasing strategy -- Part V: Technology and networks.