MTU Library Catalogue

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Marketing research : analysis and measurement / Peter M. Chisnall.

By: Chisnall, Peter M.
Material type: materialTypeLabelBookPublisher: Maidenhead : McGraw-Hill, 1973Description: ix, 308 p. : ill., maps. ; 23 cm. + pbk.ISBN: 0070840105 .Subject(s): Marketing researchDDC classification: 658.83
Contents:
Introduction to marketing research -- Advertising research -- Introduction to sampling -- Types of sampling -- Characteristics of samples -- Statistical decision theory -- Continuous marketing research services -- Questionnaires -- Scaling techniques in marketing research -- Interviewing -- Test marketing -- Industrial marketing research -- Motivation research -- Overseas research -- Final stages of the survey -- Buying marketing research
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Store 658.83 (Browse shelf(Opens below)) 1 Available 00025472
Total holds: 0

Title page imprint: London.

Includes index.

Introduction to marketing research -- Advertising research -- Introduction to sampling -- Types of sampling -- Characteristics of samples -- Statistical decision theory -- Continuous marketing research services -- Questionnaires -- Scaling techniques in marketing research -- Interviewing -- Test marketing -- Industrial marketing research -- Motivation research -- Overseas research -- Final stages of the survey -- Buying marketing research