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Understanding business markets : interaction, relationships and networks / The Industrial Marketing and Purchasing Group ; edited by David Ford.
Contributor(s): Ford, David
| IMP Project Group.
Material type: 
BookPublisher: London : Academic, 1990Description: viii, 556 p. : ill. ; 25 cm.ISBN: 0122621409; 0122621417 .Subject(s): MarketingDDC classification: 380.1065
Contents:
Part I: Basic concepts -- Part II: Developing marketing strategy -- Part III: International marketing -- Part IV: An interaction approach to industrial purchasing -- Part V: Interaction in a wider context -- Part VI: Developing the interaction approach -- Part VII: Networks.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Store | 380.1065 (Browse shelf(Opens below)) | 1 | Available | 00013740 | |
| General lending | MTU Bishopstown Library Lending | 380.1065 (Browse shelf(Opens below)) | 1 | Available | 00013741 |
Total holds: 0
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Includes bibliographical references and index.
Part I: Basic concepts -- Part II: Developing marketing strategy -- Part III: International marketing -- Part IV: An interaction approach to industrial purchasing -- Part V: Interaction in a wider context -- Part VI: Developing the interaction approach -- Part VII: Networks.