MTU Library Catalogue

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International marketing and export management / Gerlad Albaum, Jesper Strandskov and Edwin Duerr.

By: Albaum, Gerald [author].
Contributor(s): Strandskov, Jesper [author] | Duerr, Edwin [author].
Material type: materialTypeLabelBookPublisher: Harlow, Essex : Addison Wesley Longman, 1998Copyright date: ©1998Description: x, 562 pages. : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0201419645 (paperback); 9780201419641 (paperback).Subject(s): Export marketing | ManagementDDC classification: 658.84
Contents:
International marketing and exporting -- Bases of international marketing -- The international environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- The export order and physical distribution -- Organization of international marketing activities.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.84 (Browse shelf(Opens below)) 1 Available 00099712
General lending MTU Bishopstown Library Lending 658.84 (Browse shelf(Opens below)) 1 Available 00075431
General lending MTU Bishopstown Library Lending 658.84 (Browse shelf(Opens below)) 1 Available 00075432
Total holds: 0

Enhanced descriptions from Syndetics:

The third edition of this text which retains coverage of the closely related subjects of marketing and export management. Giving students a realistic picture of marketing strategies in the international arena, coverage includes small, medium and large multinational operations. New features of this edition include an analysis of the impact of politics and the effects of the latest technology on international marketing and export management. Features of the text include: case studies of companies of varied sizes and operating in a wide range of markets; and presentations of companies international marketing strategies.

Includes bibliographical references and index.

International marketing and exporting -- Bases of international marketing -- The international environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- The export order and physical distribution -- Organization of international marketing activities.

Table of contents provided by Syndetics

  • 1 International marketing and exporting
  • 2 Bases of international marketing
  • 3 The international environment
  • 4 Export market selection: definition and strategies
  • 5 Information for international marketing decisions
  • 6 Market entry strategies
  • 7 Export entry modes
  • 8 Nonexport entry modes
  • 9 Product decisions
  • 10 Pricing decisions
  • 11 Financing and methods of payment
  • 12 Promotion and marketing communication
  • 13 The export order and physical distribution
  • 14 Organization of international marketing activities