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Consumer behavior / Peter D. Bennett and Harold H. Kassarjian.
By: Bennett, Peter D
.
Contributor(s): Kassarjian, Harold H.
Material type: 
BookSeries: Prentice-Hall foundations of marketing series.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1972Description: x, 134 p. : ill. ; 23 cm.ISBN: 0131693832.Subject(s): Consumer behavior | Consumption (Economics)DDC classification: 339.47
Contents:
The study of consumer behavior -- The economics of consumption -- Learning to consume -- Perception -- Motivation and personality -- Attitudes and attitude change -- Group influences -- Class and culture.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Store | 339.47 (Browse shelf(Opens below)) | 1 | Available | 00032051 | |
| General lending | MTU Bishopstown Library Store | 339.47 (Browse shelf(Opens below)) | 1 | Available | 00032054 |
Total holds: 0
Includes bibliographical references.
The study of consumer behavior -- The economics of consumption -- Learning to consume -- Perception -- Motivation and personality -- Attitudes and attitude change -- Group influences -- Class and culture.