MTU Library Catalogue

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Marketing management / Peter R. Dickson.

By: Dickson, Peter R.
Material type: materialTypeLabelBookSeries: Dryden Press series in marketing: Publisher: Fort Worth : Dryden Press, c1994Description: xxxi, 642 p. : ill. (some col.) ; 27 cm.ISBN: 003096847X.Subject(s): Marketing -- ManagementDDC classification: 658.8
Contents:
Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting and controlling.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) 1 Available 00013766
Total holds: 0

Includes bibliographical references and indexes.

Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting and controlling.