Behavioural science for marketing and business students / Joseph MacDonagh and Rebecca Weldridge.
By: MacDonagh, Joseph.
Contributor(s): Weldridge, Rebecca.
Material type:
BookPublisher: Dublin : Gill & MacMillan, 1994Description: 199 p. : ill., ports ; 24 cm. + pbk.Content type: text Media type: unmediated Carrier type: volumeISBN: 071712164X ; 9780717121649.Subject(s): Behaviorism (Psychology)
| Organizational behavior | European history | Social & cultural history | Economic history | Behavioural theory (Behaviourism)DDC classification: 302.35 | 150 MAC | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Store | 302.35 (Browse shelf(Opens below)) | 1 | Available | 00156036 | |
| General lending | MTU Kerry North Campus Library Ground Floor Main | 150 MAC (Browse shelf(Opens below)) | 1 | Available | 38888000115760 |
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Enhanced descriptions from Syndetics:
This text on behavioural sciences is suitable for students of the Marketing Institute of Ireland and basic psychology for business courses. It is written in a simple and jargon-free manner using Irish examples to illustrate particular points and covers the social and economic history of Ireland over the last 30 years. Each chapter has clearly defined section headings, summaries and possible exam questions.
Includes bibliographical references (pages 190-194) and index.
Behavioural science -- Perception -- Learning and memory -- Motivation -- Attitudes -- Personality -- Groups -- Organisations and organisational behaviour -- Culture and society -- Trends in Irish social change.
This text on behavioural sciences is suitable for students of the Marketing Institute of Ireland and basic psychology for business courses.