MTU Library Catalogue

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Entrepreneurship, creativity & organization : text, cases & readings / John Kao.

By: Kao, John J.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1989Description: xv, 543 p. : ill. ; 24 cm.ISBN: 0132830116.Subject(s): Entrepreneurship -- Case studies | Organization -- Case studies | Venture capital -- Case studiesDDC classification: 338.04
Contents:
Overview -- Module one: Managing creativity -- Module two: The entrepreneur -- Module three: The evolving organization -- Module four: Entrepreneurship in the established firm.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 338.04 (Browse shelf(Opens below)) 1 Available 00011972
Total holds: 0

Enhanced descriptions from Syndetics:

Cutting edge combination of text, Harvard cases, and readings. First text to examine entrepreneurship from behavioral and organizational perspectives.

Includes bibliographical references and index.

Overview -- Module one: Managing creativity -- Module two: The entrepreneur -- Module three: The evolving organization -- Module four: Entrepreneurship in the established firm.

Table of contents provided by Syndetics

  • 1 Managing Creativity
  • Cases: Leo Castelli
  • The Videogame Industry
  • The Videogame Design Process
  • George Lucas
  • Readings: On My Painting, Beckman
  • Creating Videogames that Score
  • George Lucas, Skywalking
  • 2 The Entrepreneur
  • Cases: Janet Axelrod
  • Ted Turner (A)
  • Akira Kimishima
  • Audrey Dickason
  • Deborah Goldberg
  • Craig Knudsen
  • Paul Lutwak
  • Readings: Can You Survive an Entrepreneur? Perspectives on Entrepreneurship
  • 3 The Evolving Organization
  • Cases: Hot Rock (A)
  • Catalyst Technologies
  • Managing Change at Lotus Development Corporation
  • Integrated Genetics (A)
  • Infocom (A)
  • Au Bon Pain
  • The Learning Company (A)
  • The Young Astronaut Program
  • Readings: The Role of the Founder in Creating Organizational Culture
  • The Biotechnology Industry
  • Evolution and Revolution as Organizations Grow
  • How Much Land Does a Man Need? Three Myths: Midas, Daedalus, Narcissus
  • 4 The Established Firm
  • Cases: American Express Travel Related Services
  • Lou Gerstner
  • HRM at American Express Travel Related Services Company
  • Beth Horowitz
  • Teri Williams
  • Jerry Welsh
  • Scandinavian Airlines System
  • Readings: The Middle Manager as Innovator
  • Let's Get in There and Fight