MTU Library Catalogue

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Writing for mass communication / Earl R. Hutchison, Sr.

By: Hutchison, Earl R, 1926-.
Material type: materialTypeLabelBookSeries: Longman series in public communication.Publisher: New York : Longman, 1986Description: xvi, 474 p. : ill. ; 28 cm.ISBN: 0582290333 .Subject(s): Mass media | Journalism -- Authorship | Feature writingDDC classification: 808.06607
Contents:
Part I: Writing for the mass media -- Developing as a writer -- Part II: Information Gathering -- Background research -- Developing primary news sources -- Interviewing -- Organizing the information -- Part III: Writing to inform: The news -- News for newspapers: Leads and basic stories -- News for newspapers: Complex stories -- News for newspapers: Writing for impact -- The new news technologies / Helen E. Aller -- News for radio -- News for television / David G. Clark -- Part IV: Writing to inform: Features -- Newspaper features -- Magazine articles -- Part V: Writing to persuade -- Opinion -- Advertising / Robert L. Bishop -- Public relations and promotion writing / Robert L. Bishop -- Writing for the mass media.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 808.06607 (Browse shelf(Opens below)) 1 Available 00018323
Total holds: 0

Includes index.

Part I: Writing for the mass media -- Developing as a writer -- Part II: Information Gathering -- Background research -- Developing primary news sources -- Interviewing -- Organizing the information -- Part III: Writing to inform: The news -- News for newspapers: Leads and basic stories -- News for newspapers: Complex stories -- News for newspapers: Writing for impact -- The new news technologies / Helen E. Aller -- News for radio -- News for television / David G. Clark -- Part IV: Writing to inform: Features -- Newspaper features -- Magazine articles -- Part V: Writing to persuade -- Opinion -- Advertising / Robert L. Bishop -- Public relations and promotion writing / Robert L. Bishop -- Writing for the mass media.