MTU Library Catalogue

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Strategic management : theory and practice / G. A. Cole.

By: Cole, G. A. (Gerald A.).
Material type: materialTypeLabelBookPublisher: London : DP Publications, 1994Description: xi, 267 p + pbk.ISBN: 1858050995.Subject(s): Strategic planningDDC classification: 658.4012
Contents:
Part 1 - The knowledge base of strategic management -- Strategic management: the concept -- Defining purpose, goals and objectives -- Assessing the environment -- Competitive advantage -- Forecasting the future -- Formulating a strategy -- Implementing strategy: an overview -- Business plans -- The international dimensions of strategy -- Organisation culture and strategic management -- Managing change and innovation -- Managing quality -- The role of the marketing function in strategic management -- The role of personnel in strategic management -- Measuring strategic performance -- Strategic management: a concluding model -- Part 2: The workbook -- Part 3: Strategic management case-studies -- Swan Hunter Group -- Marks & Spencer plc -- British Airways plc -- The Rover Group -- Oxfam -- Nuclear Electric plc -- British Petroleum plc -- Hanson industries -- British Biotech plc.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.4012 (Browse shelf(Opens below)) 1 Available 00009412
General lending MTU Bishopstown Library Lending 658.4012 (Browse shelf(Opens below)) 1 Available 00009413
Total holds: 0

Enhanced descriptions from Syndetics:

Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them.

Includes bibliographical references and index.

Part 1 - The knowledge base of strategic management -- Strategic management: the concept -- Defining purpose, goals and objectives -- Assessing the environment -- Competitive advantage -- Forecasting the future -- Formulating a strategy -- Implementing strategy: an overview -- Business plans -- The international dimensions of strategy -- Organisation culture and strategic management -- Managing change and innovation -- Managing quality -- The role of the marketing function in strategic management -- The role of personnel in strategic management -- Measuring strategic performance -- Strategic management: a concluding model -- Part 2: The workbook -- Part 3: Strategic management case-studies -- Swan Hunter Group -- Marks & Spencer plc -- British Airways plc -- The Rover Group -- Oxfam -- Nuclear Electric plc -- British Petroleum plc -- Hanson industries -- British Biotech plc.