MTU Library Catalogue

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Enterprise in action : an introduction to entrepreneurship in an Irish context / Colm O'Gorman and James Cunningham..

By: O'Gorman, Colm.
Contributor(s): Cunningham, James, 1972-.
Material type: materialTypeLabelBookSeries: Irish studies in management.Publisher: Dublin : Oak Tree Press, 1997Description: xiv, 290 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1860760791; 9781860760792.Subject(s): Industrial management | EntrepreneurshipDDC classification: 658.421 | 658.4 OGO
Contents:
Profiling Irish Enterpreneurs -- Start-Up strategies -- The business plan -- Riverside cafe business plan -- Perspectives on planning -- Financing the enterprise -- Functional management issues -- Exporting -- Growth strategies -- Networks and alliances -- Exploiting the information age -- Encouraging and supporting entrepreneurship -- Developing community enterprise.
Summary: An introduction to entrepreneurship in Ireland. It begins by studying entrepreneurs and the strategies they pursue, and examines the motives for starting a business. Areas discussed include: competitive strategy options; the business plan; pitfalls; and finance, marketing and networking.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General lending MTU Bishopstown Library Lending 658.421 (Browse shelf(Opens below)) 1 Checked out 08/02/2022 00096290
General lending MTU Kerry North Campus Library First Floor Main 658.4 OGO (Browse shelf(Opens below)) 1 Available 38888000525604
General lending MTU Kerry North Campus Library First Floor Main 658.4 OGO (Browse shelf(Opens below)) 1 Available 38888000434112
General lending MTU Kerry North Campus Library First Floor Main 658.4 OGO (Browse shelf(Opens below)) 1 Available 38888000048086
General lending MTU Kerry North Campus Library First Floor Main 658.4 OGO (Browse shelf(Opens below)) 1 Available 38888000048136
General lending MTU Kerry North Campus Library First Floor Main 658.4 OGO (Browse shelf(Opens below)) 1 Available 38888000451546
Total holds: 0

Enhanced descriptions from Syndetics:

This is an introduction to entrepreneurship in Ireland. It begins by studying entrepreneurs and the strategies they pursue, and examines the motives for starting a business. It goes on to describe the type of person who is likely to be a success, illustrating this with profiles of a number of Irish entrepreneurs.

Includes bibliographical references.

Profiling Irish Enterpreneurs -- Start-Up strategies -- The business plan -- Riverside cafe business plan -- Perspectives on planning -- Financing the enterprise -- Functional management issues -- Exporting -- Growth strategies -- Networks and alliances -- Exploiting the information age -- Encouraging and supporting entrepreneurship -- Developing community enterprise.

An introduction to entrepreneurship in Ireland. It begins by studying entrepreneurs and the strategies they pursue, and examines the motives for starting a business. Areas discussed include: competitive strategy options; the business plan; pitfalls; and finance, marketing and networking.