More than meets the eye : an introduction to media studies / Graeme Burton.
By: Burton, Graeme
.
Material type: 
BookPublisher: London New York : E. Arnold: Distributed in the USA by Routledge, Chapman and Hall, c1990Description: xi, 191 p. : ill. ; 24 cm. + pbk.ISBN: 0340504099.Subject(s): Mass mediaDDC classification: 302.23
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Crawford College of Art and Design Library Store | 302.23 (Browse shelf(Opens below)) | 1 | Available | 00053810 |
Enhanced descriptions from Syndetics:
An introduction to media studies covering such areas as media institutions, analyses of media products and messages, and a study of the media's effect on audiences.
Summary: An introduction to media studies covering such areas as media institutions, analyses of media products and messages, and a study of the media's effect on audiences.
Includes bibliographical references (p. [183]-189) and index.
Table of contents provided by Syndetics
- 1 Why Study the Media
- 2 How to Study the Media
- 3 A Basis for Media Studies: Key Words
- 4 Institutions as Source
- 5 Media Product 1: Texts. Genres, Representations, and Stars
- 6 Media Product 2: Texts. Realism and Narrative
- 7 Media Product 3: Texts. News and Influence
- 8 Advertising and Promotion
- 9 Meaning and Issues
- 10 Audiences
- 11 Effects
- Glossary of Terms
- Select Reading and Resource List