MTU Library Catalogue

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Managing activism : a guide to dealing with activists and pressure groups / Denise Deegan.

By: Deegan, Denise, 1966-.
Material type: materialTypeLabelBookSeries: PR in practice series.Publisher: London : Kogan Page, 2001Description: viii, 150 p. ; 24 cm. + pbk.ISBN: 074943435X.Subject(s): Political activists | Political participationDDC classification: 322.4
Contents:
Introduction -- The dynamics of activism -- How not to deal with activists -- A way forward -- Appointing responsibility for activism in-house -- Get to know 'the enemy' -- Relationship building, negotiation and conflict resolution -- When activists will not negotiate -- Communicating about risk -- Community relations -- Media relations -- Emergencies -- Planning and evaluation.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 322.4 (Browse shelf(Opens below)) 1 Available 00156106
General lending MTU Bishopstown Library Lending 322.4 (Browse shelf(Opens below)) 1 Available 00095251
General lending MTU Bishopstown Library Store 322.4 (Browse shelf(Opens below)) 1 Available 00095262
Total holds: 0

Enhanced descriptions from Syndetics:

International research has shown that activism presents a growing threat to organizations. Activists can do untold damage to organizations - to its reputation, sales, profits, share price, employee satisfaction and more. So how should organizations deal with activists and pressure groups? Should they make efforts to take on board their criticism or take defensive action? Denise Deegan believes that the way forward is for companies to understand their motives and be prepared to deal with the methods they are likely to use.

Includes bibliographical references (pages 146-147) and index.

Introduction -- The dynamics of activism -- How not to deal with activists -- A way forward -- Appointing responsibility for activism in-house -- Get to know 'the enemy' -- Relationship building, negotiation and conflict resolution -- When activists will not negotiate -- Communicating about risk -- Community relations -- Media relations -- Emergencies -- Planning and evaluation.

CIT Module MMED8016 - Core reading