Marks of excellence : the history and taxonomy of trademarks / Per Mollerup.
By: Mollerup, Per
.
Material type: 
BookPublisher: London : Phaidon, 1997 2003Description: 240 p. : ol. ill. ; 30 cm. + pbk.ISBN: 0714838381.Subject(s): Trademarks -- History | Business names -- HistoryDDC classification: 929.95 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 929.95 (Browse shelf(Opens below)) | 1 | Available | 00079663 | |
| General lending | MTU Bishopstown Library Store | 929.95 (Browse shelf(Opens below)) | 1 | Available | 00095086 |
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Enhanced descriptions from Syndetics:
This groundbreaking tome embodies a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes.
An invaluable reference tool for design students and graphic designers, this book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.
Bibliography: (pages 231-233) and index.
Includes bibliographical references (page 230).
Introduction -- History -- Function -- Communication -- Taxonomy -- Motifs -- Development.
Author notes provided by Syndetics
Per Mollerup is the author of Marks of Excellence: The Function and Variety of Trademarks. In this work, Mollerup undertakes a exhaustive exploration of the trademark--its roots in heraldry, potter's marks and monograms--and includes discussions of corporate identity and design and a classification section, followed by an illustrated alphabetical index.Per Mollerup is also the author of A Field Guide to Danish Design.
(Bowker Author Biography)