MTU Library Catalogue

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A smile in the mind : witty thinking in graphic design / Beryl McAlhone and David Stuart.

By: McAlhone, Beryl.
Contributor(s): Stuart, David.
Material type: materialTypeLabelBookPublisher: London : Phaidon Press, 1998Description: 240 p. : ill. (some col.) ; 30 cm. + pbk.ISBN: 0714838128; 9780714838120.Subject(s): Commercial art -- Themes, motives | Wit and humor, PictorialDDC classification: 741.6
Contents:
Part One: Foreword/ Edward de Bono -- Introduction -- The case for wit -- Part Two: Different types of wit -- Part Three: Items that use wit -- Part Four: Businesses that use wit -- Part Five: Witty designers 'How I got the idea'.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 741.6 (Browse shelf(Opens below)) 1 Available 00133553
General lending MTU Bishopstown Library Lending 741.6 (Browse shelf(Opens below)) 1 Available 00131536
Total holds: 0

Enhanced descriptions from Syndetics:

This book explores so-called 'witty thinking' - arguably the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, and unexpected connections prompting new insights. It is clever thinking, not funny drawing.

A Smile in the Mind analyses the intricate thought processes behind the apparently forward images. It shows how to make the case for witty solutions and, through a series of in-depth interviews with the world's top designers, suggests how to get inspiration. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a subtle lightness of touch, it offers designers a friendly read, a helpful sourcebook and a dynamic trigger for ideas.

Bibliography: (page 240) and indexes.

Part One: Foreword/ Edward de Bono -- Introduction -- The case for wit -- Part Two: Different types of wit -- Part Three: Items that use wit -- Part Four: Businesses that use wit -- Part Five: Witty designers 'How I got the idea'.

CIT Module MMED 8006 - Core reading

CIT Module DESI 8007 - Core reading.

CIT Module DESI8015 - Core reading

Author notes provided by Syndetics

David Stuart is Associate Director of the Corpus of Maya Hieroglyphic Inscriptions Project, Peabody Museum, Harvard University & coauthor of "Classic Maya Place Names".

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