MTU Library Catalogue

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Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk.

By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Pearson Education, 2004Edition: 8th ed.Description: various pagings : col. ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0130491756; 9780130491756.Subject(s): Consumer behavior | Business and Management | Business & Management | Sales & marketing | Market researchDDC classification: 658.8342 | 658.8342 SCH
Contents:
Part One: Introduction -- Introduction: The impact of the digital revolution on consumer behavior -- Consumer research -- Market segmentation -- Part Two: The consumer as an individual -- Consumer motivation -- Personality and consumer behavior -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Part Three: Consumers in their social and cultural settings -- References groups and family influences -- Social class and consumer behavior -- The influence of culture on consumer behavior -- Subcultures and consumer behavior -- Cross-cultural consumer behavior: An international perspective -- Part Four: The consumer's decision-making process -- Consumer influence and the diffusion of innovations -- Consumer decision making and beyond.
Summary: The eighth edition of this title examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live, with particular emphasis on consumer behaviour on the Internet.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.8342 (Browse shelf(Opens below)) 1 Available 00079302
General lending MTU Bishopstown Library Lending 658.8342 (Browse shelf(Opens below)) 1 Available 00079314
General lending MTU Bishopstown Library Lending 658.8342 (Browse shelf(Opens below)) 1 Available 00079315
General lending MTU Bishopstown Library Lending 658.8342 (Browse shelf(Opens below)) 1 Available 00079303
General lending MTU Bishopstown Library Lending 658.8342 (Browse shelf(Opens below)) 1 Available 00079325
General lending MTU Kerry North Campus Library First Floor Main 658.8342 SCH (Browse shelf(Opens below)) 0 Available 38888000436257
General lending MTU Kerry North Campus Library First Floor Main 658.8342 SCH (Browse shelf(Opens below)) 0 Available 38888000436265
General lending MTU National Maritime College of Ireland Library Lending 658.8342 (Browse shelf(Opens below)) 1 Available 00156822
General lending MTU National Maritime College of Ireland Library Lending 658.8342 (Browse shelf(Opens below)) 1 Available 00156035
Total holds: 0

Enhanced descriptions from Syndetics:

For undergraduate or first year MBA students.

This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.

Previous ed.: 2000.

Includes bibliographical references and index.

Part One: Introduction -- Introduction: The impact of the digital revolution on consumer behavior -- Consumer research -- Market segmentation -- Part Two: The consumer as an individual -- Consumer motivation -- Personality and consumer behavior -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Part Three: Consumers in their social and cultural settings -- References groups and family influences -- Social class and consumer behavior -- The influence of culture on consumer behavior -- Subcultures and consumer behavior -- Cross-cultural consumer behavior: An international perspective -- Part Four: The consumer's decision-making process -- Consumer influence and the diffusion of innovations -- Consumer decision making and beyond.

The eighth edition of this title examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live, with particular emphasis on consumer behaviour on the Internet.

Table of contents provided by Syndetics

  • Part I Introduction
  • 1 Introduction: Diversity in the Marketplace
  • 2 Consumer Research
  • 3 Market Segmentation
  • Part II The Consumer As An Individual
  • 4 Consumer Motivations
  • 5 Personality and Consumer Behavior
  • 6 Consumer Perception
  • 7 Consumer Learning
  • 8 Consumer Attitude Formation and Change
  • 9 Communication and Consumer Behavior
  • Part III Consumers In Their Social And Cultural Settings
  • 10 Reference Groups and Family Influences
  • 11 Social Class and Consumer Behavior
  • 12 The Influence of Culture on Consumer Behavior
  • 13 Subcultures and Consumer Behavior
  • 14 Cross-Cultural Consumer Behavior: An International Perspective
  • Part IV The Consumer's Decision Making Process
  • 15 Consumer Influence and the Diffusion of Innovations
  • 16 Consumer Decision Making
  • Glossary
  • Company Index
  • Name Index
  • Subject Index
  • Credits
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