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Consumer behaviour : a European perspective / Michael Solomon ... [et al.].

By: Solomon, Michael R.
Contributor(s): Bamossy, Gary J, 1949- | Askegaard, Søren | Bamossy, Gary J, 1949- | Solomon, Michael R. Consumer behavior.
Material type: materialTypeLabelBookPublisher: Upper Saddle River : Prentice Hall, 1999Description: xviii, 589 p. : col. ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0137519834; 9780137519835.Subject(s): Consumer behavior -- Europe | Business and Management | Business & Management | Sales & marketing | Market research | Microeconomics | Macroeconomics | ConsumerismDDC classification: 658.8342094 | 658.8342 SOL
Contents:
Part A: Consumers in the marketplace -- An introduction to consumer behaviour -- Part B: Consumers as individuals -- Perception -- Learning and memory -- Motivation, values and involvement -- Attitudes -- Attitude change and interactive communications -- The self -- Part C: Consumers as decision-makers -- Individual decision-making -- The purchase situation, post-purchase evaluation and product disposal -- Group influence, opinion leadership and diffusion of innovations -- Part D: A portrait of European consumers -- European family structures and household decision-making -- Income and social class -- Age subcultures -- Part E: Culture and European lifestyles -- Cultural influences on consumer behaviour -- Lifestyles and European cultures -- Cultural change processes.
Summary: Consumer Behaviour satisfies the need for a comprehensive, accessible and contemporary textbook which gives significant weighting to issues.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.8342094 (Browse shelf(Opens below)) 1 Available 00098697
General lending MTU Bishopstown Library Lending 658.8342094 (Browse shelf(Opens below)) 1 Available 00095633
General lending MTU Kerry North Campus Library First Floor Main 658.8342 SOL (Browse shelf(Opens below)) 1 Available 38888000488092
Total holds: 0

Enhanced descriptions from Syndetics:

Intended for European students, this work presents the issues, illustrative examples, data and research concerning European consumer markets and behaviour, while retaining material from the US and covering the other major global markets. The text utilizes a five-part wheel structure, which moves from the micro- to the macro- level. It expands in focus and coverage from individual consumers and their internal dynamics, through group and household consumption decisions, to larger social structures/sub-cultures, and finally mass cultures consumption activities.

Based on: 4th U.S. ed. published as Consumer behavior. Upper Saddle River, N.J. : Prentice Hall, 1998.

Includes bibliographical references and indexes.

Part A: Consumers in the marketplace -- An introduction to consumer behaviour -- Part B: Consumers as individuals -- Perception -- Learning and memory -- Motivation, values and involvement -- Attitudes -- Attitude change and interactive communications -- The self -- Part C: Consumers as decision-makers -- Individual decision-making -- The purchase situation, post-purchase evaluation and product disposal -- Group influence, opinion leadership and diffusion of innovations -- Part D: A portrait of European consumers -- European family structures and household decision-making -- Income and social class -- Age subcultures -- Part E: Culture and European lifestyles -- Cultural influences on consumer behaviour -- Lifestyles and European cultures -- Cultural change processes.

Consumer Behaviour satisfies the need for a comprehensive, accessible and contemporary textbook which gives significant weighting to issues.

Table of contents provided by Syndetics

  • Preface
  • Acknowledgements
  • Part I Consumers In The Marketplace
  • 1 Introduction to Consumer Behaviour
  • Part II Consumers As Individuals
  • 2 Perception
  • 3 Learning and Memory
  • 4 Motivation, Values and Involvement
  • 5 Attitudes
  • 6 Attitude Change and Persuasive Communication
  • 7 The Self
  • Part III Consumers As Decision-Makers
  • 8 Individual Decision-Making
  • 9 The Purchase Situation, Post-Purchase Evaluation and Product Disposal
  • 10 Group Influence, Opinion Leadership and Diffusion of Innovations
  • 11 European Family Structures and Household Decision-Making
  • Part IV Consumers and Sub-Cultures
  • 12 Income and Social Class
  • 13 Age Sub-Cultures
  • Part V Consumers and Culture
  • 14 Cultural Influences on Consumer Behaviour
  • 15 Lifestyles and European Cultures
  • 16 Cultural Change Processes
  • Glossary of Key Terms
  • Author Index
  • Product/Company/Name
  • Index
  • Subject Index
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