MTU Library Catalogue

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Handbook of advertising art production / Richard M. Schlemmer.

By: Schlemmer, Richard M.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1976Edition: 2nd ed.Description: x, 277 p. : ill. ; 24 cm.ISBN: 0133725243 .Subject(s): Pictures -- Printing -- Handbooks, manuals, etc | Commercial art -- Printing -- Handbooks, manuals, etc | Advertising layout and typography -- Handbooks, manuals, etc | Photomechanical processes -- Handbooks, manuals, etc | Graphic arts -- Handbooks, manuals, etcDDC classification: 655.2
Contents:
The functions of the advertising artist -- Advertising material produced by the artist -- The letterpress process -- The lithographic process -- The gravure process -- The silk-screen process -- Copy duplicating -- Photostats -- The reproduction of color -- The preparation of illustrative material -- Typographic production -- The preparation of mechanical art -- Production for the printing processes -- Paper.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 655.2 (Browse shelf(Opens below)) 1 Available 00031006
Total holds: 0

Bibliography: (page 265) and index.

The functions of the advertising artist -- Advertising material produced by the artist -- The letterpress process -- The lithographic process -- The gravure process -- The silk-screen process -- Copy duplicating -- Photostats -- The reproduction of color -- The preparation of illustrative material -- Typographic production -- The preparation of mechanical art -- Production for the printing processes -- Paper.