MTU Library Catalogue

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Visual communication : images with messages / Paul Martin Lester.

By: Lester, Paul Martin.
Material type: materialTypeLabelBookPublisher: Belmont, CA : Thomson/Wadsworth, 2003Edition: 3rd ed.Description: xii, 420 p. : ill. (some col.) ; 28 cm.ISBN: 0534562442 (pbk).Subject(s): Visual communicationDDC classification: 302.23
Contents:
Section 1: How we see -- To sense, to select, to perceive -- Light -- The eye, the retina and the brain -- Section 2: Why we see -- What the brain sees: color, form, depth and movement -- The sensual and perceptual theories of visual communication -- Section 3: The ethics of what we see -- Visual persuasion in advertising, public relations and journalism -- Images that injure: pictorial stereotypes in the media -- Section 4: The media through which we see -- Typography -- Graphic design -- Informational graphics -- Cartoons -- Photography -- Motion pictures -- Television and video -- Computers -- World wide web -- The more you know, the more you see.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 302.23 (Browse shelf(Opens below)) 1 Available 00079068
Total holds: 0

Enhanced descriptions from Syndetics:

This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.

Bibliography: (pages 401-409) and index.

Section 1: How we see -- To sense, to select, to perceive -- Light -- The eye, the retina and the brain -- Section 2: Why we see -- What the brain sees: color, form, depth and movement -- The sensual and perceptual theories of visual communication -- Section 3: The ethics of what we see -- Visual persuasion in advertising, public relations and journalism -- Images that injure: pictorial stereotypes in the media -- Section 4: The media through which we see -- Typography -- Graphic design -- Informational graphics -- Cartoons -- Photography -- Motion pictures -- Television and video -- Computers -- World wide web -- The more you know, the more you see.

Table of contents provided by Syndetics

  • Section 1 How We See
  • 1 To Sense. to Select. to Perceive
  • 2 Light
  • 3 The Eye, the Retina, and the Brain
  • Section 2 Why We See
  • 4 What the Brain Sees: Color, Form, Depth, and Movement
  • 5 The Sensual and Perceptual The ories of Visual Communication
  • Section 3 The Ethics of What We See
  • 6 Visual Persuasion in Advertising, Public Relations, and Journalism
  • 7 Images That Injure: Pictorial Stereotypes in the Media
  • Section 4 The Media Through Which We See
  • 8 Typography
  • 9 Graphic Design
  • 10 Informational Graphics
  • 11 Cartoons
  • 12 Photography
  • 13 Motion Pictures
  • 14 Television and Video
  • 15 Computers
  • 16 World Wide Web
  • 17 The More You Know, the More You See
  • Glossary
  • Bibliography
  • Index
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