MTU Library Catalogue

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Effective public relations / Scott M. Cutlip ... [et al.]

By: Cutlip, Scott M.
Contributor(s): Center, Allen H | Broom, Glen M.
Material type: materialTypeLabelBookPublisher: Upper Saddle Hall, NJ : Prentice Hall, 2006Edition: 9th ed.Description: xviii, 486 p. : ill. ; 26 cm. + pbk.ISBN: 013123014X.Subject(s): Public relationsDDC classification: 659.2
Contents:
Part 1: Concept, practitioners, context and origins -- Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins -- Part 2: Foundations -- Ethics and professionalism -- Legal considerations -- Theoretical underpinnings: Adjustment and adaptation -- Communication and public opinion -- Internal relations and employee communication -- External media and media relations -- Part 3: Management process -- Step One: Defining public relations problems -- Step Two: Planning and programming -- Step Three: Taking action and communicating -- Step Four: Evaluating the program -- Part 4: The practice -- Business and industry public relations -- Government and public affairs -- Nonprofits, trade associations and nongovernmental organizations.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 659.2 (Browse shelf(Opens below)) 1 Available 00105852
Total holds: 0

Enhanced descriptions from Syndetics:

'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.

Includes bibliographical references and index.

Part 1: Concept, practitioners, context and origins -- Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins -- Part 2: Foundations -- Ethics and professionalism -- Legal considerations -- Theoretical underpinnings: Adjustment and adaptation -- Communication and public opinion -- Internal relations and employee communication -- External media and media relations -- Part 3: Management process -- Step One: Defining public relations problems -- Step Two: Planning and programming -- Step Three: Taking action and communicating -- Step Four: Evaluating the program -- Part 4: The practice -- Business and industry public relations -- Government and public affairs -- Nonprofits, trade associations and nongovernmental organizations.

Table of contents provided by Syndetics

  • Part I Concept, Practitioners, Context, and Origins
  • Chapter 1 Introduction to Contemporary Public Relations
  • Chapter 2 Public Relations Practitioners
  • Chapter 3 Organizational Settings
  • Chapter 4 Historical Origins
  • Part II Foundations
  • Chapter 5 Ethics and Professionalism
  • Chapter 6 Legal Considerations
  • Chapter 7 Theory: Adjustment and Adaptation
  • Chapter 8 Theory: Communication and Public Opinion
  • Chapter 9 Internal Media and Employee Communication
  • Chapter 10 External Media and Media Relations
  • Part III Management Process
  • Chapter 11 Step One: Defining Public Relations Problems
  • Chapter 12 Step Two: Planning and Programming
  • Chapter 13 Step Three: Taking Action and Communicating
  • Chapter 14 Step Four: Evaluating the Program
  • Part IV The Practice
  • Chapter 14 Business and Industry
  • Chapter 15 Government and Public Affairs
  • Chapter 16 Nonprofit Organizations, Health Care, and Education
  • Chapter 17 Trade Associations, Professional Societies, and Labor Unions