Brand development by small firms / Aoife Hackett.
By: Hackett, Aoife.
Material type:
BookSeries: MBS. - Business studies.Publisher: Cork : Cork Institute of Technology, 2003Description: xiv, 256 p. ; 30 cm. + hbk.Subject(s): Brand name products -- Marketing | Brand choice -- Small business | Brand name products -- Valuation -- Management | Small business -- Growth
DDC classification: THESES PRESS Online resources: Access eThesis Dissertation note: MBS
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Reference | MTU Bishopstown Library Theses | THESES PRESS (Browse shelf(Opens below)) | 1 | Not for loan | 00104633 |
Total holds: 0
MBS
Bibliography: p. 239-249.