MTU Library Catalogue

Syndetics cover image
Image from Syndetics

Typographic design : form and communication / Rob Carter, Ben Day and Philip Meggs.

By: Carter, Rob.
Contributor(s): Meggs, Philip B | Day, Ben.
Material type: materialTypeLabelBookPublisher: New York : John Wiley & Sons, 2002Edition: 3rd ed.Description: 309 p. : ill. (some col.) ; 28 cm. + pbk.ISBN: 0471383414 .Subject(s): Graphic design (Typography)DDC classification: 686.224
Contents:
The evolution of typography -- The anatomy of typography -- Syntax and Communication -- Legibility -- Typographic Technology -- Typographic Design Education -- Case Studies in Typographic Design -- Type Specimens.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 686.224 (Browse shelf(Opens below)) 1 Available 00080169
General lending MTU Bishopstown Library Lending 686.224 (Browse shelf(Opens below)) 1 Available 00080160
General lending MTU Bishopstown Library Lending 686.224 (Browse shelf(Opens below)) 1 Available 00094785
Total holds: 0

Enhanced descriptions from Syndetics:

Includes 80 full-color pages addressing the important issue of color in typographic design.
* New case studies showcase design for Web sites, CD-ROMs, and environmental graphics in addition to the existing case studies which detail examples of visual identification systems, book and magazine design, film and video text, and wayfinding graphics, along with outlines for analysis and solutions.
* Revised technology section emphasizes current digital type technology.
* Five new typefaces are included in the type specimens chapter.
* New information is included on legibility and the Internet.

Bibliography: (pages 300-301) and index.

The evolution of typography -- The anatomy of typography -- Syntax and Communication -- Legibility -- Typographic Technology -- Typographic Design Education -- Case Studies in Typographic Design -- Type Specimens.

Table of contents provided by Syndetics

  • The Evolution of Typography. The Anatomy of Typography
  • Syntax and Communication. Legibility. Typographic Technology
  • Typographic Design Education. Case Studies in Typographic Design
  • Type Specimens.Glossary
  • Appendix A Copyfitting
  • Appendix B Character Count Table for Text-type Specimens
  • Appendix C Traditional Working Methods in Typographic Design
  • Appendix D Proofreader's Marks.A Chronology of Typeface Designs
  • Bibliography
  • Picture Credits
  • Index

Reviews provided by Syndetics

Library Journal Review

This sourcebook has something for everyone. For the novice it is a history of typography and printing technology, a primer on design considerationstheoretical and practicaland a catalog of nearly 100 pages of type specimens. The advanced student of typography and graphic design will appreciate particularly the authors' discussion of legibility factors and of the essential relationship of form to communication. Six case studies, including the design of the NASA logo and the redesign of the Minneapolis Tribune, illustrate specific visual possibilities. Twenty-three assignments given by typographic design educators explore contemporary design problems. Finally, the stunning layout and the range of material presented clearly and concisely in text, captions, illustrations, and glossary should appeal to a wide audience. Ann Copeland, Drew Univ. Lib., Madison, N.J. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Author notes provided by Syndetics

Educated at the University of Utah and the University of Illinois at Champaign/Urbana, Rob Carter conducts research in computer-assisted design and teaches typography, graphic design, and computer graphics at Virginia Commonwealth University in Virginia. With the help of authors Ben Day and Philip Meggs, Carter wrote the book Typographic Design: Form and Communication, a richly illustrated source of information and ideas.

Carter has also written the books Working with Computer Type: Color & Type, Experimental Typography; and Working with Computer Type 2: Logo Types, Stationery Systems, Visual Identity. Carter's graphic designs have been exhibited by the American Institute of Graphic Arts, New York Art Director's Club, Society of Typographic Arts, Graphis Annual, Creativity, and the New York Type Director's Club.

(Bowker Author Biography)