Forms, folds, and sizes : all the details graphic designers need to know but can never find / Poppy Evans.
By: Evans, Poppy
.
Material type: 
BookPublisher: Gloucester, MA : Rockport Publishers, 2004Description: 264 p. : ill. ; 22 cm. + vinyl.ISBN: 1592530540 ; 9781592530540.Subject(s): Printing -- Handbooks, manuals, etc | Graphic design (Typography) -- Handbooks, manuals, etc | Packaging -- Handbooks, manuals, etc | Shippers\' guides | Technology | Graphic designDDC classification: 686.2 | 686.2 EVA | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 686.2 (Browse shelf(Opens below)) | 1 | Available | 00079649 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 686.2 EVA (Browse shelf(Opens below)) | 2 | Available | 38888000777783 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 686.2 EVA (Browse shelf(Opens below)) | 1 | Available | 38888000777791 |
Enhanced descriptions from Syndetics:
Forms, Folds & Sizes is the book that is always next to a designer's computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook is 2-color with a durable soft vinyl cover.
Includes bibliographical references (pages 164-168) and index.
Introduction -- Measurement Conversion Charts -- Copyright and Trademark Standards -- Proofreading and copywriting -- Imaging and color -- Type -- Paper -- Bindings and folds -- Envelopes and folders -- Packaging styles -- Postal standards -- Bar Code standards -- Printing and finishing.
Completely practical, with only the most needed information, this title provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and metric conversion charts.
Table of contents provided by Syndetics
- Introduction (p. 7)
- Chapter 1 Measurement Conversion Charts (p. 8)
- Millimeters, Points, and Picas to Inches (p. 8)
- Inch Decimals to Inch Fractions (p. 8)
- Conversion Formulas (p. 9)
- Metric to Imperial Equivalents (p. 10)
- Chapter 2 Copyright and Trademark Standards (p. 10)
- Copyright (p. 10)
- Public Domain (p. 10)
- Transferring Rights (p. 11)
- Trademarks and Service Marks (p. 11)
- Chapter 3 Proofreading and Copywriting (p. 12)
- Proofreaders' Symbols (p. 12)
- Footnotes (p. 13)
- Abbreviation Guide (p. 13)
- Number and Numeral Usage (p. 18)
- Chapter 4 Imaging and Color (p. 20)
- Image File Formats (p. 20)
- Photographic Options (p. 20)
- Standard Camera Formats and Sizes (p. 21)
- Halftone Screens (p. 22)
- Tint Values for Halftone Screens (p. 24)
- Duotones (p. 25)
- Finding the Best Scanning Resolution (p. 26)
- Scaling an Image (p. 26)
- Chapter 5 Type (p. 28)
- Type Basics and Terminology (p. 28)
- Categorizing Typefaces (p. 28)
- Serif and Sans Serif (p. 29)
- Measuring Type (p. 31)
- Type Guide (p. 33)
- Type Specimens: Display Typefaces (p. 33)
- Ways to Identify Typefaces (p. 34)
- Text Typefaces (p. 35)
- Chapter 6 Paper (p. 58)
- North American Sheet Sizes (p. 58)
- International, or ISO, Sheet Sizes (p. 59)
- Basis Weight Equivalents (p. 62)
- Grammage (p. 63)
- Converting Basis Weight to Grammage (p. 63)
- Caliper, Bulk, and PPI (p. 64)
- Basis Weight/Caliper Equivalents (p. 65)
- PPI Formula (p. 65)
- Finishes (p. 66)
- Grain (p. 66)
- Getting the Most from a Sheet (p. 67)
- Paper Estimator (p. 68)
- Paper Usage Guide (p. 69)
- Chapter 7 Bindings and Folds (p. 70)
- Standard Binding Types (p. 70)
- Which Binding Method Works Best? (p. 72)
- Common Fold Styles (p. 73)
- Tolerances for Gatefolds, Barrel, or Roll Folds (p. 75)
- Chapter 8 Envelopes and Folders (p. 76)
- Envelope Construction (p. 76)
- Standard Envelope Styles and Sizes (p. 77)
- Window Size and Position (p. 78)
- International Envelope Sizes (p. 81)
- Printing Considerations for Envelopes (p. 82)
- Pocket Folder Styles (p. 83)
- Printing Considerations for Pocket Folders (p. 87)
- Chapter 9 Packaging Styles (p. 88)
- Tray-Style Cartons (p. 88)
- Basic Tube-Style Cartons (p. 91)
- Basic Closure Types (p. 92)
- Folders, Sleeves, and Other Types of Folding Cartons (p. 96)
- Set-up Boxes (p. 101)
- Basic Set-up Construction (p. 101)
- Common Styles of Stock Plastic Containers (p. 106)
- Chapter 10 Postal Standards (p. 110)
- General Mail Classifications and Requirements (p. 110)
- Size Requirements for Flat Mail (p. 112)
- Thickness Requirements for Flat Mail (p. 114)
- Size Requirements for Packages (p. 114)
- Package Standards for Mailing (p. 115)
- Rate Classifications and Delivery Time for International Mail (p. 115)
- Extra USPS Services (p. 117)
- Label Standards for Automated Mailing (p. 118)
- Business Reply and Courtesy Reply Mail (p. 119)
- Mail Piece Design Expertise (p. 119)
- Sealing Self-Mailers (p. 120)
- Postal Websites (p. 123)
- Chapter 11 Bar Code Standards (p. 126)
- General Standards for UPC Bar Codes (p. 126)
- Guide to Color-Correct Barcoding (p. 127)
- Reflectance Values of Four-Color Combinations on Uncoated Stock (p. 128)
- Paper Bags (p. 132)
- Plastic Bags (p. 134)
- Chapter 12 Printing and Finishing (p. 136)
- General Guide to Printing Processes (p. 136)
- Trapping Tolerances (p. 139)
- Types of Offset Lithography (p. 140)
- Cutting and Trimming (p. 141)
- Finishing Techniques (p. 141)
- Offset Inks (p. 144)
- Varnishes and protective liquid coatings (p. 144)
- Glossy versus Matte Finishes (p. 145)
- Laminates (p. 146)
- Proofing Methods (p. 147)
- Glossary (p. 148)
- Recommended Reading (p. 164)
- Process Color Finder (p. 170)
- Index (p. 260)
- About the Author (p. 264)