MTU Library Catalogue

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Graphic design & reading : explorations of an uneasy relationship / edited by Gunnar Swanson.

Contributor(s): Swanson, Gunnar [editor].
Material type: materialTypeLabelBookPublisher: New York : Allworth Press, 2000Description: 221 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1581150636 (paperback).Subject(s): Graphic design (Typography) | Legibility (Printing) | Book designDDC classification: 686.22
Contents:
Re:word / Gunnar Swanson -- Two days in Limbo / Michael Schmidt -- Seen and not seen / Kenneth Fitzgerald -- Signs of life/Spaces of art: From Scotland brands to integrated circuits / Johanna Drucker -- Looking into space / Stephanie Zelman -- Reading photographs / Colette Gaiter -- Visual syntax / Ellen Lupton -- Surrogate multiplicities: In search of the visual voice-over / Katie Salen -- The crystal goblet, or printing should be invisible / Beatrice Warde -- Legibility / Rolf F. Rehe -- Improving the tool / Hrant Papazian -- Clarety: Drinking from the crystal goblet / Gunnar Swanson -- The object poster: Word + Picture = Impact / Steven Heller -- The new calligraphic renaissance / Steven Skaggs -- E Pluribus Unum / Paul Elliman -- On the democratization of typography / Gunnar Swanson -- The written word: The designer as mediator / William Drenttel -- The myth of content and the encyclopedestrianization of communication / James Souttar -- Electronic typography: The new visual language / Jessica Helfand -- Rethinking the book / David Small.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 686.22 (Browse shelf(Opens below)) 1 Available 00079795
Total holds: 0

Enhanced descriptions from Syndetics:

These writings discuss various kinds of established reading patterns-from magazine browsing to online reading to contemplating a one-word poster. All of these settings for graphic design, and many more, offer springboards for investigating the complex relationship between typography and content-a fascinating exploration for graphic designers, teachers, and students.

Includes bibliographical references and index.

Re:word / Gunnar Swanson -- Two days in Limbo / Michael Schmidt -- Seen and not seen / Kenneth Fitzgerald -- Signs of life/Spaces of art: From Scotland brands to integrated circuits / Johanna Drucker -- Looking into space / Stephanie Zelman -- Reading photographs / Colette Gaiter -- Visual syntax / Ellen Lupton -- Surrogate multiplicities: In search of the visual voice-over / Katie Salen -- The crystal goblet, or printing should be invisible / Beatrice Warde -- Legibility / Rolf F. Rehe -- Improving the tool / Hrant Papazian -- Clarety: Drinking from the crystal goblet / Gunnar Swanson -- The object poster: Word + Picture = Impact / Steven Heller -- The new calligraphic renaissance / Steven Skaggs -- E Pluribus Unum / Paul Elliman -- On the democratization of typography / Gunnar Swanson -- The written word: The designer as mediator / William Drenttel -- The myth of content and the encyclopedestrianization of communication / James Souttar -- Electronic typography: The new visual language / Jessica Helfand -- Rethinking the book / David Small.

Reviews provided by Syndetics

Library Journal Review

This collection explores the relationship between reading and the graphic arts, that is, the art of the printed page. The 18 essays some less readable than others are written by a variety of specialists in the field, commentators as well as practitioners. Chapter titles such as "The New Calligraphic Renaissance," "Electronic Typography: The New Visual Language," and "The Myth of Content and the Encyclopedestrianization of Communication" give a clue as to the overall scope of the book as well as providing an idea of the relative density of most of the prose. No light reading here; the overall tone is more self-consciously polysyllabic and pretentious than scholarly (or even particularly factual). And illustrations scattered throughout too often shed little light on the accompanying text. Although a few diehard theorists and possibly some students of communications will love this book, most design libraries can do without it. Margarete Gross, Chicago P.L. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
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