MTU Library Catalogue

Syndetics cover image
Image from Syndetics

How to design logos, symbols and icons: 24 internationally renowned studios reveal how they develop trademarks for print and new media / Greg M. Thomas.

By: Thomas, Gregory, 1949-.
Material type: materialTypeLabelBookPublisher: Cincinnati, Ohio : How Design Books, 2003Description: 142 p. : ill. (chiefly col.) ; 28 cm. + pbk.ISBN: 1581804563.Subject(s): Logos (Symbols) -- Design -- Case studies | Trademarks -- Design -- Case studiesDDC classification: 741.6
Contents:
Foreword / Earl Powell -- Introduction -- The art of the mark -- The ten criteria for development -- The three categories -- Case studies -- Flexible identities -- Logotypes -- Symbolic/Indexic marks -- Academic investigations -- Logos on screen -- Icon and graphic button design.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 741.6 (Browse shelf(Opens below)) 1 Available 00079786
Total holds: 0

Enhanced descriptions from Syndetics:

This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. the award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.

Includes index.

Foreword / Earl Powell -- Introduction -- The art of the mark -- The ten criteria for development -- The three categories -- Case studies -- Flexible identities -- Logotypes -- Symbolic/Indexic marks -- Academic investigations -- Logos on screen -- Icon and graphic button design.

CIT Module DESI 6005 - Core reading

CIT Module MMED 6003 - Core reading

Table of contents provided by Syndetics

  • Foreword (p. 7)
  • Introduction: 2,000 Words on 2,000 Years of Logos, Symbols and Icons (p. 9)
  • The Art of the Mark: How to Design Successful Logos, Symbols and Icons (p. 15)
  • The Ten Criteria for Development of a Successful Logo, Symbol or Icon (p. 18)
  • The Three Categories of Logos, Symbols and Icons (p. 19)
  • Case Studies (p. 20)
  • Flexible Identities (p. 26)
  • Expo 2000 Hannover (p. 28)
  • frog's New Identity (p. 34)
  • Pittsburgh Children's Museum (p. 38)
  • EMP (p. 42)
  • Edmunds.com (p. 44)
  • Logotypes (p. 48)
  • Supersonic (p. 50)
  • Two-Lane Media (p. 52)
  • Netcenter (p. 56)
  • Raymond Pirouz's Identity (p. 58)
  • Audi (p. 60)
  • Metreon--A Sony Entertainment Center (p. 66)
  • ERAS Center (p. 68)
  • Nike (p. 70)
  • Symbolic/Indexic Marks (p. 74)
  • Time Warner (p. 76)
  • Chicago Orchestra Hall (p. 80)
  • The Fashion Center, New York (p. 84)
  • Banco Bradesco (p. 86)
  • Equity Marketing (p. 90)
  • The Presbyterian Church (p. 92)
  • Los Angeles World Airports (p. 96)
  • Detroit Edison (p. 100)
  • e-business (p. 104)
  • Conexant (p. 108)
  • Bank of America (p. 110)
  • Academic Investigations (p. 114)
  • Texas Instruments (p. 116)
  • The Los Angeles Philharmonic (p. 124)
  • Logos on Screen (p. 130)
  • Icon and Graphic Button Design (p. 134)
  • Directory (p. 138)
  • Index (p. 139)
  • Copyright Notices (p. 141)