MTU Library Catalogue

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Economics for business / John Sloman and Mark Sutcliffe.

By: Sloman, John, 1947- [author].
Contributor(s): Sutcliffe, Mark, M.Sc [author].
Material type: materialTypeLabelBookPublisher: London ; New York : Prentice Hall, 1998Description: xvi, 607, [22] pages : color illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0133562549 (paperback).Subject(s): Economics | Business | Commerce | Great Britain -- Economic policy -- 1945-1964 | Great Britain -- Commercial policyDDC classification: 330
Contents:
Part A: Business and economics -- Part B: Background to demand -- Part C: Background to supply -- Part D: Supply: short-run profit maximisation -- Part E: Supply: alternative strategies -- Part F: The firm in the factor market -- Part G: The relationship between government and business -- Part H: Business in the international environment -- Part I: The macroeconomic environment -- Part J: Macroeconomic policy.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 330 (Browse shelf(Opens below)) 1 Available 00158003
General lending MTU Bishopstown Library Lending 330 (Browse shelf(Opens below)) 1 Available 00098794
Total holds: 0

Enhanced descriptions from Syndetics:

The starting point for this text is the study and practice of business, not economics. With this central principle guiding the topic coverage, the student is introduced only to economics which is relevant to them as business students. This practical approach makes this text ideal for those teaching economics to business students.*Provides the student with a balanced coverage of microeconomic, macroeconomic and international issues*Boxed mini-cases and applications, emphasize the practical relevance of the subject to the reader, allowing the student to see for themselves how economic theory can be used to understand, explain and deal with real business situations*Learning features include: chapter revision questions which help instill intuitive understanding, chapter objectives and summaries, and definitions of key terms given in the margin

Includes index.

Part A: Business and economics -- Part B: Background to demand -- Part C: Background to supply -- Part D: Supply: short-run profit maximisation -- Part E: Supply: alternative strategies -- Part F: The firm in the factor market -- Part G: The relationship between government and business -- Part H: Business in the international environment -- Part I: The macroeconomic environment -- Part J: Macroeconomic policy.

Table of contents provided by Syndetics

  • Preface
  • Part A Business and Economics
  • Chapter 1 The Business Environment and Business Economics
  • Chapter 2 Economics and the World of Business
  • Chapter 3 Business Organisations
  • Chapter 4 The Working of Competitive Markets
  • Chapter 5 Business in a Market Environment
  • Part B Background to Demand
  • Chapter 6 Demand and the Consumer
  • Chapter 7 Products, Markets and Advertising
  • Part C Background to Supply
  • Chapter 8 Costs of Production: Short Run
  • Chapter 9 Costs of Production: Long Run
  • Chapter 10 Revenue and Profit
  • Part D Supply: Short-Run Profit Maximisation
  • Chapter 11 Profit Maximisation Under Perfect Competition and Monopoly
  • Chapter 12 Profit Maximisation Under Imperfect Competition
  • Part E Supply: Alternative Strategies
  • Chapter 13 Alternative Theories of the Firm
  • Chapter 14 Growth Strategy
  • Chapter 15 The Small-Firm Sector
  • Chapter 16 Pricing Strategy
  • Part F The Firm in the Factor Market
  • Chapter 17 Labour Markets, Wages and Industrial Relations
  • Chapter 18 Investment and the Employment Capital
  • Part G The Relationship Between Government and Business
  • Chapter 19 Reason for Government Intervention in the Market
  • Chapter 20 Government and the Firm
  • Chapter 21 Government and the Market
  • Part H Business in the International Environment
  • Chapter 22 International
  • Chapter 23 Multinational Corporations
  • Chapter 24 Trading Blocs
  • Part I The Macroeconomic Environment
  • Chapter 25 The Macroeconomic Environment of Business
  • Chapter 26 The Balance of Payments and Exchange Rates
  • Chapter 27 Money and Interest rates
  • Chapter 28 Economic Ideas - Keynesian and Monetarist Explanations of Business Activity
  • Part J Macroeconomic Policy
  • Chapter 29 Demand-Side Policy
  • Chapter 30 Supply-Side Policy
  • Chapter 31 International Economic Policy
  • Index