French for marketing : using French in media and communications / R.E. Batchelor and M. Chebli-Saadi.
By: Batchelor, R. E. (Ronald Ernest)
.
Contributor(s): Chebli-Saadi, M.
Material type: 
BookPublisher: Cambridge, U.K. ; New York, NY, USA : Cambridge University Press, 1997Description: xvii, 350 p. ; 24 cm. + pbk.ISBN: 0521585007 ; 052158535X.Subject(s): Mass media -- Marketing | Mass media and language | French language -- Social aspectsDDC classification: 448.2421
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 448.2421 (Browse shelf(Opens below)) | 1 | Available | 00183864 | |
| General lending | MTU Bishopstown Library Lending | 448.2421 (Browse shelf(Opens below)) | 1 | Available | 00098378 |
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Enhanced descriptions from Syndetics:
This book offers an original and practical approach to the French of media and communications. Written entirely in French, it aims to increase the student's awareness of the special kind of language needed for marketing in the French-speaking world. The method focuses on extracts taken from technically orientated newspapers and magazines which deal with the world of marketing and advertising. In each chapter the extracts are followed by exercises concentrating on vocabulary, syntax, questions on the text, oral exercises, exposés, debates and written exercises. Part I deals with the world of advertising while Part II looks at information and communications. Care has been taken to avoid an excess of difficult jargon and all the exercises have model answers at the end of the book.
Bibliography: p. 345-350.
CIT Module LANG 7001 - Core reading
CIT Module LANG 7005 - Supplementary reading
Text in French
Table of contents provided by Syndetics
- Part I Actions Pulicitaires
- 1 Les acteurs de la publicitF (les agences, les annonceurs, les supports)
- 2 Deux formes de publicitF
- 3 La crFativitF en matierT de publicitF
- 4 Les promotions de ventes (stimulation, intervention)
- 5 La publicitF ß la radio, ß la TV et au cinFma
- 6 L'importance de la presse et de la tFlFvision dans le domaine de la publicitF
- 7 La rFglementation de la publicitF en France
- Part II Information et Communication
- 8 Les moyens de l'information (rFseau informatique, tFlFmatique
- 9 La communication audiovisuelle (Arte: channe de tFlFvision europFenne, nouvelles technologies: cable, satellite)
- 10 Les outils du multimFdia
- 11 La politique de communication (analyse de l'image de marque)
- 12 La maison d'Fdition (pratique et structure, fabrication et commercialisation
- 13 L'informatisation des systTmes documentaires
- 14 L'organisation et la gestion des fonds de documents dans les bibliothTques
- Glossaire
- Annexes
- Bibliographie sFlective