MTU Library Catalogue

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Menu design : merchandising and marketing / Albin G. Seaberg.

By: Seaberg, Albin G.
Material type: materialTypeLabelBookPublisher: New York : Wiley, 1991Edition: 4th ed.Description: viii, 212 p. : ill. ; 28 cm. + hbk.ISBN: 0471289833.Subject(s): MenusDDC classification: 642.5
Contents:
Producing a menu -- Type and paper for a better menu -- Menu copy -- The menu cover -- Menu strategy -- Menu demographics -- Menu economics -- Appetizers and desserts -- Soups, salads, sandwiches and side orders -- Meats and poultry -- Seafood -- The multiple-operation menu -- Specialty menus -- Restaurant variety equals menu variety -- The breakfast menu -- The hospital/health care menu -- The ethnic menu -- The health and fitness menu -- Making the menu do more -- The drink list -- The wine list -- Creative menus -- Two decades of menu change and continuity -- The most common menu mistakes.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 642.5 (Browse shelf(Opens below)) 1 Available 00132330
General lending MTU Bishopstown Library Lending 642.5 (Browse shelf(Opens below)) 1 Available 00079580
Total holds: 0

Enhanced descriptions from Syndetics:

Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.

Includes index.

Producing a menu -- Type and paper for a better menu -- Menu copy -- The menu cover -- Menu strategy -- Menu demographics -- Menu economics -- Appetizers and desserts -- Soups, salads, sandwiches and side orders -- Meats and poultry -- Seafood -- The multiple-operation menu -- Specialty menus -- Restaurant variety equals menu variety -- The breakfast menu -- The hospital/health care menu -- The ethnic menu -- The health and fitness menu -- Making the menu do more -- The drink list -- The wine list -- Creative menus -- Two decades of menu change and continuity -- The most common menu mistakes.

CIT Module HOSP 6001 - Core reading.

Table of contents provided by Syndetics

  • Producing a Menu
  • Type and Paper for a Better Menu
  • Menu Copy
  • The Menu Cover
  • Menu Strategy
  • Menu Demographics
  • Menu Economics
  • Appetizers and Desserts
  • Soups, Salads, Sandwiches, and Side Orders
  • Meats and Poultry
  • Seafood
  • The Multiple-Operation Menu
  • Specialty Menus
  • Restaurant Variety Equals Menu Variety
  • The Breakfast Menu
  • The Hospital/Health Care Menu
  • The Ethnic Menu
  • The Health and Fitness Menu
  • Making the Menu Do More
  • The Drink List
  • The Wine List
  • Creative Menus
  • Two Decades of Menu Change and Continuity
  • The Most Common Menu Mistakes
  • Index

Author notes provided by Syndetics

Albin G. Seaberg is the author of Menu Design: Merchandising and Marketing, 4th Edition, published by Wiley.