Effective media relations : how to get results / Michael Bland, Alison Theaker & David Wragg.
By: Bland, Michael
.
Contributor(s): Theaker, Alison | Wragg, David W | Chartered Institute of Public Relations.
Material type: 
BookSeries: PR in practice series.Publisher: London ; Sterling, VA : Kogan Page, 2005Edition: 3rd ed.Description: x, 150 p. ; 24 cm. + pbk.ISBN: 0749443804.Subject(s): Public relations | Mass media and businessDDC classification: 791.45028 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 791.45028 (Browse shelf(Opens below)) | 1 | Available | 00105549 |
Enhanced descriptions from Syndetics:
The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner.
In this third edition of Effective Media Relations , three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.
In Part 1 , Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.
In Part 2 , David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.
In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.
Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.
CIPR, Chartered Institute of Public Relations.
Includes bibliographical references (pages 141-142) and index.
Introduction -- Part 1: The Media Context -- Where and when: a brief media history -- Who: ownership of the media -- Media law -- Ethics and privacy -- Broadcasting in the UK -- New media technology -- What is it all for? Media Evaluation -- Part 2: Dealing with the Press -- What: newspapers and periodicals -- Why: press relations - a means to an end -- News, features and more -- How: writing for the press -- How: talking to the press -- Checklist for effective press relations -- Part 3: Handling the Broadcast media -- Why: the importance of broadcast coverage -- How: preparation and briefing -- How: winning the interview -- Fine-tuning: handling different interviews -- How: radio interviews -- Conclusion.
CIT Module MMED 8013 - Core reading
Table of contents provided by Syndetics
- About the authors (p. vii)
- Foreword (p. ix)
- Introduction (p. 1)
- Part 1 The Media Context
- 1 Where and when: a brief media history (p. 5)
- Where: origins of the press in Europe (p. 6)
- Where: broadcasting in Europe (p. 7)
- 2 Who: ownership of the media (p. 9)
- Personalities and papers (p. 9)
- The demise of Fleet Street (p. 11)
- Ownership in France and Germany (p. 11)
- Cross-media ownership (p. 12)
- What now? (p. 13)
- 3 Media law (p. 15)
- Contempt of court (p. 15)
- Libel and slander (p. 15)
- Codes of conduct (p. 16)
- Broadcasting codes (p. 17)
- Time of change (p. 17)
- 4 Ethics and privacy (p. 19)
- Regulation (p. 21)
- 5 Broadcasting in the UK (p. 25)
- The franchise battle (p. 25)
- PR in the franchise battle (p. 26)
- Future of ITV (p. 27)
- The future of PR in ITV (p. 28)
- Consequences for the BBC (p. 29)
- 6 New media technology (p. 31)
- Radio (p. 31)
- Satellite television (p. 32)
- Cable television (p. 34)
- Digital broadcasting (p. 35)
- The internet (p. 36)
- The death of spin? (p. 37)
- 7 What is it all for? Media evaluation (p. 39)
- Methods of evaluation (p. 39)
- Research (p. 40)
- Media content analysis (p. 41)
- Coverage versus content (p. 42)
- Part 2 Dealing with the Press
- 8 What: newspapers and periodicals (p. 47)
- Targeting (p. 47)
- General press (p. 48)
- National and regional press (p. 49)
- Local newspapers (p. 50)
- Press agencies (p. 51)
- Consumer periodicals (p. 52)
- Specialised periodicals (p. 53)
- 9 Why: press relations - a means to an end (p. 55)
- Matching the media (p. 57)
- Promoting the product (p. 60)
- Public relations versus paid-for editorial (p. 64)
- 10 News, features and more (p. 65)
- News (p. 66)
- Timing news (p. 67)
- Features (p. 68)
- Photographs (p. 69)
- A photographic checklist (p. 70)
- 11 How: writing for the press (p. 73)
- Press releases (p. 73)
- Distribution (p. 76)
- Features (p. 76)
- PR features (p. 77)
- 12 How: talking to the press (p. 79)
- Jargon (p. 80)
- Meeting the press (p. 81)
- To lunch or not to lunch? (p. 82)
- Press interviews (p. 82)
- Press conferences and receptions (p. 83)
- 13 Checklist for effective press relations (p. 87)
- Part 3 Handling the Broadcast Media
- 14 Why: the importance of broadcast coverage (p. 93)
- Proactive television (p. 94)
- 15 How: preparation and briefing (p. 97)
- Asking the questions (p. 97)
- Preparing for the interview (p. 102)
- Example of a final brief (p. 106)
- Checklist (p. 107)
- 16 How: winning the interview (p. 109)
- A poor interview (p. 110)
- A good interview: getting the message across (p. 118)
- Checklist (p. 124)
- 17 Fine-tuning: handling different interviews (p. 127)
- Live (p. 127)
- Recorded (p. 128)
- Panel (p. 128)
- Down-the-line (p. 128)
- On site (p. 129)
- Doorstep (p. 129)
- Ideas for programmes (p. 130)
- Contacts with TV stations and people (p. 131)
- Video news releases (p. 131)
- 18 How: radio interviews (p. 133)
- Radio interview techniques (p. 134)
- Types of interview (p. 135)
- Conclusion (p. 139)
- Further reading (p. 141)
- Index (p. 143)