Strategies for e-business : creating value through electronic and mobile commerce : concept and cases / Tawfik Jelassi, Albrecht Enders.
By: Jelassi, Tawfik
.
Contributor(s): Enders, Albrecht.
Material type: 
BookPublisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2005Description: xxxviii, 632 p. : ill. ; 26 cm. + hbk.ISBN: 0273688405 .Subject(s): Electronic commerce | Electronic commerce -- Europe -- Case studies | Industries -- Technological innovations -- Economic aspects | Strategic planningDDC classification: 658.872 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Store | 658.872 (Browse shelf(Opens below)) | 1 | Available | 00112353 | |
| General lending | MTU Bishopstown Library Lending | 658.872 (Browse shelf(Opens below)) | 1 | Available | 00112297 | |
| General lending | MTU Bishopstown Library Store | 658.872 (Browse shelf(Opens below)) | 1 | Available | 00112298 | |
| General lending | MTU Bishopstown Library Store | 658.872 (Browse shelf(Opens below)) | 1 | Available | 00112301 |
Enhanced descriptions from Syndetics:
Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the ?dot.bomb? disasters? strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business. ?Strategies for e-Business? provides the reader with tools for analysing 28 original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies. been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond.
Includes bibliographical references and index.
Part 1: Introduction -- Key terminology and evolution of e-business -- Building e-business competence through concepts and cases -- Part 2: The e-business strategy framework -- Introduction to Part 2 -- The impact of the internet on the macro-environment and on the industry structure -- Markets for e-business -- Value creation in e-business -- Strategy options for value creation in market spaces -- Impact of the internet on the horizontal boundaries of a firm -- Impact of the internet on the vertical boundaries of a firm -- Internal organization of a firm's e-business activities -- Part 3: Lessons learned -- A roadmap for e-business strategy formulation -- Part 4: Case studies.
Table of contents provided by Syndetics
- Foreword
- Preface
- About the authors
- Acknowledgments
- Part I INTRODUCTION
- 1 Key terminology and evolution of e-business
- 2 Building e-business competence through concepts and cases
- Part II The E-Business Strategy Framework
- Introduction to Part 23 The impact of the Internet on the macro-environment and on the industry structure
- 4 Markets for e-business
- 5 Value creation in e-business
- 6 Strategy options for value creation in market spaces
- 7 Impact of the Internet on the horizontal boundaries of a firm
- 8 Impact of the Internet on the vertical boundaries of a firm
- 9 Internal organization of a firm's e-business activities
- Part III Lessons Learned
- 10 A roadmap for e-Business strategy formulation
- Part IV Case Studies
- Synopses of case studies
- 1 Establishing a national IT infrastructure: the case of the French videotext system Minitel
- 2 Business process redesign at CompuNet: standardizing top-quality service through IT
- 3 E-Government: the role of information and communication technologies in the modernization of government
- 4 The Euro-Arab Management School
- 5 To be or not to be on the shelf: grocery retailing through the Internet -- Alcampo (Spain) v. Peapod (USA)6. Fighting over the Internet: the virtual battle between Amazon.com (USA) and Bol.de (Germany)7. Cyber-entrepreneurship: the Nettimarket.com venture in Finland
- 8 The Tesco.com experience: is success at hand?
- 9 ChateauOnline
- 10 Banking on the Internet: the Advance Bank in Germany
- 11 The Electronic Purse in Portugal: a mere payment system or a socioeconomic revolution?
- 12 From e-banking to e-business at Nordea (Scandinavia): the world's biggest clicks-and-mortar bank
- 13 Ducati Motorcycle (Italy): riding traditional business channels or racing through the Internet
- 14 Ducati (Italy) v. Harley-Davidson (USA): innovating business processes and managing value networks
- 15 Terra Lycos: creating a global and profitable integrated media company
- 16 Google.com: the world's number-one Internet search engine
- 17 DoubleClick, Inc.: a strategic transformation
- 18 Competing through EDI at Papeteries Brun Passot: making paper passe
- 19 CitiusNet: the emergence of a global electronic market
- 20 Business-to-business electronic commerce: Mondus.com -- an e-marketplace for small and medium-sized enterprises
- 21 B2B e-marketplace in the automotive industry: Covisint -- a co-opetition gamble?
- 22 eBay strategy A
- 23 eBay strategy B
- 24 eBay international
- 25 Online file-sharing: the music industry's paradigm shift
- 26 12Snap (Germany, UK, Italy): from B2C mobile retailing to B2B mobile marketing
- 27 paybox.net (Germany): a mobile payment service
- 28 NTT DoCoMo i-mode: value innovation at DoCoMo
- Appendix Techologies for electronic and mobile commerce
- Index