MTU Library Catalogue

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Buyer behavior : a decision-making approach / Raymond L. Horton.

By: Horton, Raymond L.
Material type: materialTypeLabelBookPublisher: Columbus, Ohio : C.E. Merrill Pub. Co., c1984Description: x, 517 p. : ill. ; 27 cm. + hbk.ISBN: 0675201055.Subject(s): Consumer behaviorDDC classification: 658.8342
Contents:
I: An introduction to buyer behavior theory and research -- A brief history of buyer behavior theory and research -- Comprehensive theories and models of behavior -- Situational factors -- II: Routinized response behavior -- Routinized response behavior -- Brand loyalty -- III: Limited problem solving -- Motivation -- Learning and memory -- Attitudes and attitude change -- IV: Extensive problem solving -- Social influence processes -- Diffusion of innovations -- Perception and meaning -- V: Exogenous variables: Individual differences among buyers -- Individual differences: Demographic and Socioeconomic variables -- Individual differences: Values, personality and lifestyles -- Culture, subculture and social class -- VI: Collective buying behavior -- Collective buying behavior: Family buying behavior -- Collective buying behavior: Organizational buying behavior -- VII: Public policy and buyer behavior research -- Public policy and buyer behavior research.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.8342 (Browse shelf(Opens below)) 1 Available 00156493
General lending MTU Bishopstown Library Lending 658.8342 (Browse shelf(Opens below)) 1 Available 00098674
Total holds: 0

Includes bibliographical references (pages 475-508) and indexes.

I: An introduction to buyer behavior theory and research -- A brief history of buyer behavior theory and research -- Comprehensive theories and models of behavior -- Situational factors -- II: Routinized response behavior -- Routinized response behavior -- Brand loyalty -- III: Limited problem solving -- Motivation -- Learning and memory -- Attitudes and attitude change -- IV: Extensive problem solving -- Social influence processes -- Diffusion of innovations -- Perception and meaning -- V: Exogenous variables: Individual differences among buyers -- Individual differences: Demographic and Socioeconomic variables -- Individual differences: Values, personality and lifestyles -- Culture, subculture and social class -- VI: Collective buying behavior -- Collective buying behavior: Family buying behavior -- Collective buying behavior: Organizational buying behavior -- VII: Public policy and buyer behavior research -- Public policy and buyer behavior research.