MTU Library Catalogue

Syndetics cover image
Image from Syndetics

The changing face of multinationals in Southeast Asia / Tim G. Andrews, Nartnalin Chompusri and Bryan J. Baldwin.

By: Andrews, Tim G, 1968-.
Contributor(s): Chompusri, Nartnalin, 1970- | Baldwin, Bryan J, 1937-.
Material type: materialTypeLabelBookSeries: Working in Asia.Publisher: London ; New York : Routledge, 2003Description: ix, 333 p. ; 24 cm.ISBN: 0415260957; 0415260965 .Subject(s): International business enterprises -- Southeast Asia | Corporations, Foreign -- Asia, Southeastern | Investments, Foreign -- Asia, Southeastern | Financial crises -- Asia, SoutheasternDDC classification: 338.888599
Contents:
Introduction -- Part I: The southeast Asia regional bloc: salient features -- ASEAN business context -- Rise of the multinational -- Part II: Organizational change -- Organizational downsizing -- Corporate consolidation -- Human resources management -- Electronic technology -- Information tracking -- Part III: Marketing -- The marketing function -- Product, brand and pricing strategy -- Advertising and promotion -- Distribution -- Conclusions.

Enhanced descriptions from Syndetics:

This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc. This comprises Thailand, Vietnam, Myanmar, Lao PDR, Malaysia, Singapore, Indonesia, Brunei and the Philippines. This book provides a rich and detailed account of how and why these organisations are evolving and restructuring in the post-economic crisis era. Multiple, in-depth case-studies are incorporated from the point of view of participants.

Includes bibliographical references (pages 320-325) and index.

Introduction -- Part I: The southeast Asia regional bloc: salient features -- ASEAN business context -- Rise of the multinational -- Part II: Organizational change -- Organizational downsizing -- Corporate consolidation -- Human resources management -- Electronic technology -- Information tracking -- Part III: Marketing -- The marketing function -- Product, brand and pricing strategy -- Advertising and promotion -- Distribution -- Conclusions.

CIT Module MGMT 8009 - Supplementary reading

Table of contents provided by Syndetics

  • Acknowledgments (p. x)
  • Introduction (p. 1)
  • Aims and rationale (p. 3)
  • Focus "roots" (p. 4)
  • Perspective (p. 6)
  • Scope (p. 8)
  • Method (p. 10)
  • Style and content (p. 11)
  • Structure (p. 12)
  • Part I The Southeast Asia regional bloc: salient features (p. 15)
  • 1 ASEAN business context (p. 17)
  • Overview (p. 17)
  • Crisis (p. 18)
  • Cultural foundations (p. 19)
  • Opening up (p. 24)
  • 2 Rise of the multinational (p. 28)
  • History and current operations (p. 28)
  • Moving in (p. 32)
  • Part II Organizational change (p. 53)
  • 3 Organizational downsizing (p. 55)
  • Cost control: initial measures (p. 56)
  • The onset of layoffs: rationale for change (p. 60)
  • First-wave implementation (p. 65)
  • Longer-term measures (p. 72)
  • 4 Corporate consolidation (p. 79)
  • Status quo: the precrisis years (p. 81)
  • Postcrisis consolidation (p. 82)
  • Implementation: culture's consequences (p. 89)
  • Implementation "cross-vergence" (p. 99)
  • 5 Human resources management (p. 103)
  • Recruitment (p. 106)
  • Where the twain meet: expatriates v. local recruits (p. 109)
  • Managerial rotation (p. 115)
  • The rise of the "younger" executive (p. 118)
  • Reward structure (p. 120)
  • Appraisals (p. 125)
  • Training (p. 130)
  • Language (p. 140)
  • 6 Electronic technology (p. 143)
  • Local challenges (p. 147)
  • Culture factors (p. 151)
  • Security (p. 155)
  • Response of the multinationals (p. 157)
  • Concluding thoughts (p. 160)
  • 7 Information tracking (p. 161)
  • ISO certification in Southeast Asia (p. 163)
  • Rationale for accreditation (p. 164)
  • General critiques (p. 168)
  • Implementation within ASEAN (p. 170)
  • Culture-based resistance (p. 179)
  • Tentative resolutions (p. 183)
  • Part III Marketing (p. 187)
  • 8 The marketing function (p. 191)
  • The traditional marketing function (p. 191)
  • The rise of Western marketing methodology (p. 193)
  • Indigenous resistance (p. 198)
  • "Cross-verging" market practice: hybrid working methods (p. 209)
  • Localization: general pointers (p. 212)
  • Strategic planning (p. 215)
  • 9 Product, brand and pricing strategy (p. 226)
  • Traditional practice (p. 229)
  • Multinational brand repositioning strategies (p. 232)
  • The underflow: forces for adaptation (p. 239)
  • "Cross-verging" brand perspectives (p. 249)
  • 10 Advertising and promotion (p. 256)
  • The traditional dilemma (p. 257)
  • Corporate advertising and promotion retrenchment (p. 262)
  • Indigenous resistance (p. 267)
  • Intra-ASEAN promotion strategy (p. 269)
  • Advertising and promotion strategy "cross-vergence" (p. 277)
  • 11 Distribution (p. 280)
  • Traditional ASEAN distribution (p. 282)
  • Distribution chain subversion: global corporate fightbacks (p. 288)
  • "Cross-verging" distribution practice (p. 296)
  • Conclusions (p. 307)
  • The dialectic of "cross-vergence": closing summary (p. 309)
  • Globalization: toward an integrated redefinition (p. 314)
  • Facing the future (p. 316)
  • References (p. 320)
  • Index (p. 326)

Author notes provided by Syndetics

Tim G. Andrews is Senior Lecturer in International Marketing, Bristol Business School, University of the West of England
Nartnalin Chompusri is Marketing Officer at the Bristol Business School, University of the West of England
Bryan J. Baldwin OBE is Chairman of Trafalgar International, Global Investments Ltd, Evergreen Comware and Director of PCI International