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The economics of the brand : a marketing analysis / Trevor Watkins.
By: Watkins, Trevor
.
Material type: 
BookSeries: McGraw-Hill marketing series.Publisher: London : McGraw-Hill, c1986Description: x, 161 p. : ill ; 25 cm. + pbk.ISBN: 007084156X .Subject(s): Marketing -- Economic aspectsDDC classification: 380.1
Contents:
The brand -- Demand analysis -- Market structure and the brand -- Market conduct (1): Price competition -- Market conduct (2): Non-price competition -- Brand policy -- New brand development -- Distribution of brands -- The economics of marketing planning.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 380.1 (Browse shelf(Opens below)) | 1 | Available | 00029202 |
Total holds: 0
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Includes indexes.
The brand -- Demand analysis -- Market structure and the brand -- Market conduct (1): Price competition -- Market conduct (2): Non-price competition -- Brand policy -- New brand development -- Distribution of brands -- The economics of marketing planning.