MTU Library Catalogue

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Public relations : a practical approach / Ellen Gunning.

By: Gunning, Ellen.
Material type: materialTypeLabelBookPublisher: Dublin : Gill & Macmillan Ltd, 2003Description: xvi, 494 p. ; 25 cm. + pbk.ISBN: 0717134571.Subject(s): Public relationsDDC classification: 659.2
Contents:
Section 1: PR Foundations -- An appreciation of public relations -- Ethics -- Objectives, Publics and techniques -- Section 2: PR & Media -- PR and the media -- Writing news releases -- PR Photography -- Print, video and internet -- Section 3: PR events -- Organising functions -- Exhibitions, workshops, seminars and conferences -- Section 4: Structures, roles and approaches -- Structure and management of a PR consultancy -- Preparing and delivering a PR proposal -- Role of the in-house press/media officer -- Section 5: Specialist areas -- Sponsorship -- Corporate image and corporate identity -- PR for charities and voluntary organisations -- Crisis PR -- Environmental PR -- Financial PR/Investor relations -- Political PR -- Internal PR -- Public consultation -- International PR -- Section 6: PR in the twenty-first century -- The future of public relations -- Section 7: Examinations -- Analysis of past examination papers (Introduction to PR) -- Analysis of past examination papers (Diploma in PR).
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 659.2 (Browse shelf(Opens below)) 1 Available 00156105
General lending MTU Bishopstown Library Lending 659.2 (Browse shelf(Opens below)) 1 Available 00105859
General lending MTU Bishopstown Library Lending 659.2 (Browse shelf(Opens below)) 1 Available 00105861
Total holds: 0

Enhanced descriptions from Syndetics:

This title covers topics from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry. It mixes practical advice with contemporary practice and offers examples, case studies and references to Irish PR issues. contemporary trends in Irish consultancy and in-house practice and is geared to an Irish market, but includes references to international practice. Also included are suggested approaches to past papers both for the Introduction to PR and the Diploma courses plus sample PR projects. The book is written for students on the following courses: Diploma in Public Relations (Public Relations Institute of Ireland), Introduction to Public Relations (Irish Academy of Public Relations) and Distance Learning Programmes (Irish Academy of Public Relations). It is also suitable for any student studying PR as part of a Communications or Marketing course at third level.

Includes index.

Section 1: PR Foundations -- An appreciation of public relations -- Ethics -- Objectives, Publics and techniques -- Section 2: PR & Media -- PR and the media -- Writing news releases -- PR Photography -- Print, video and internet -- Section 3: PR events -- Organising functions -- Exhibitions, workshops, seminars and conferences -- Section 4: Structures, roles and approaches -- Structure and management of a PR consultancy -- Preparing and delivering a PR proposal -- Role of the in-house press/media officer -- Section 5: Specialist areas -- Sponsorship -- Corporate image and corporate identity -- PR for charities and voluntary organisations -- Crisis PR -- Environmental PR -- Financial PR/Investor relations -- Political PR -- Internal PR -- Public consultation -- International PR -- Section 6: PR in the twenty-first century -- The future of public relations -- Section 7: Examinations -- Analysis of past examination papers (Introduction to PR) -- Analysis of past examination papers (Diploma in PR).