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Patterns of entrepreneurship / Jack M. Kaplan.

By: Kaplan, Jack M.
Contributor(s): Warren, Anthony C.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, 2007Edition: 2nd ed. / Jack M. Kaplan, Anthony C. Warren.Description: xiii, 415 p. : ill. ; 26 cm. + pbk.Content type: text Media type: unmediated Carrier type: volumeISBN: 047173750X ; 9780471737506.Subject(s): Entrepreneurship | Business & Management | Business and ManagementDDC classification: 658.421 | 658.421 KAP
Contents:
Part One: Starting the venture -- The entrepreneurial process -- The art of innovation - Developing ideas and business opportunities -- Analyzing the market, customers and competition -- Setting up the company objectives -- Part Two: Sources of financing -- Financing the closely held company -- Equity financing for high growth -- Part Three: Implementation -- Discovering value in intellectual property: The competitive edge -- Business models and the power of information -- Managing the money -- Part Four: Patterns of entrepreneurship: Building and exiting -- Scaling and harvesting the venture -- Bringing it all together - Writing the winning business plan -- Communicating the opportunity and making a presentation.
Summary: This volume aims to guide those who are looking to start a new venture.It presents entrepreneurship from a practitioner's point of view and focuses on the creation of a business plan as it explores the four stages that an entrepreneur encounters.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Store 658.421 (Browse shelf(Opens below)) 1 Available 00115146
General lending MTU Bishopstown Library Lending 658.421 (Browse shelf(Opens below)) 1 Available 00115145
General lending MTU Bishopstown Library Lending 658.421 (Browse shelf(Opens below)) 1 Available 00105902
General lending MTU Bishopstown Library Lending 658.421 (Browse shelf(Opens below)) 1 Available 00105903
General lending MTU Kerry North Campus Library First Floor Main 658.421 KAP (Browse shelf(Opens below)) 1 Available 38888000565774
Total holds: 0

Enhanced descriptions from Syndetics:

Launch this year's most important new venture--your entrepreneurial career!

Few things are more exciting and challenging than starting your own business. But before you can go public, you'll need practical skills and real-world experience. That's why Jack Kaplan and new coauthor Anthony Warren take a highly applied approach to entrepreneurship.

In Patterns of Entrepreneurship, Second Edition, the authors involve you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed.

Now revised, their Second Edition includes four new chapters: Chapter 5, Financing the Closely Held Company; Chapter 6, Equity Financing for High Growth; Chapter 8, Business Models; and Chapter 12, Communicating the Opportunity and Making a Presentation.

Key features
* A Focus on Real Entrepreneurs. Examples and case studies demonstrate the problems and solutions that real entrepreneurs have encountered in their own businesses.
* A Clear Road Map for Success. The book's road-map framework identifies practical tasks that you will accomplish as you work through the four stages of entrepreneurship: starting the venture, financing, implementation, and launching entrepreneurial businesses.
* Opportunities for Practice. Examples and exercises provide you with opportunities to apply skills before actually launching a business.
* Insights from Experienced Entrepreneurs. The authors share the experience and wisdom they gained from launching their own successful ventures.
* Extensive Supplemental Material. Additional cases, audio interviews, demonstrations of financial concepts, sample business plans, and legal documents are all available on the book's website.

Includes bibliographical references and index.

Part One: Starting the venture -- The entrepreneurial process -- The art of innovation - Developing ideas and business opportunities -- Analyzing the market, customers and competition -- Setting up the company objectives -- Part Two: Sources of financing -- Financing the closely held company -- Equity financing for high growth -- Part Three: Implementation -- Discovering value in intellectual property: The competitive edge -- Business models and the power of information -- Managing the money -- Part Four: Patterns of entrepreneurship: Building and exiting -- Scaling and harvesting the venture -- Bringing it all together - Writing the winning business plan -- Communicating the opportunity and making a presentation.

This volume aims to guide those who are looking to start a new venture.It presents entrepreneurship from a practitioner's point of view and focuses on the creation of a business plan as it explores the four stages that an entrepreneur encounters.

CIT Module MGMT 8005 - Supplementary reading

CIT Module MGMT 8006 - Supplementary reading

CIT Module MGMT 8007 - Supplementary reading

Table of contents provided by Syndetics

  • Preface (p. iii)
  • List of Cases (p. ix)
  • Part 1 Starting the Venture (p. 1)
  • Chapter 1 The Entrepreneurial Process (p. 3)
  • Introduction (p. 3)
  • An Entrepreneurial Profile (p. 4)
  • An Entrepreneurial Perspective (p. 5)
  • How This Book is Different from Other Textbooks (p. 5)
  • Why Become an Entrepreneur? (p. 9)
  • Entrepreneurship: A Lifetime Choice? (p. 9)
  • Profile: Paul Silvis (p. 11)
  • The Growth of Entrepreneurial Companies (p. 12)
  • The Growth Period (p. 12)
  • The Entrepreneurial Mindset (p. 13)
  • Profile: Andy Stenzler (p. 14)
  • Summary (p. 14)
  • Study Questions (p. 14)
  • Exercises (p. 15)
  • Interactive Learning on the Web (p. 15)
  • Additional Resources (p. 15)
  • Chapter 2 The Art of Innovation-Developing Ideas and Business Opportunities (p. 19)
  • Introduction (p. 19)
  • Why Innovation Is Important (p. 24)
  • Definition and Types of Innovation (p. 24)
  • Frameworks for Learning Innovation Skills (p. 27)
  • Finding and Assessing Ideas (p. 32)
  • Converting an Idea into an Opportunity (p. 34)
  • Opportunity: Five Phases to Success (p. 36)
  • Summary (p. 45)
  • Study Questions (p. 45)
  • Exercises (p. 47)
  • Interactive Learning on the Web (p. 47)
  • Case Study: Starion Instruments (p. 47)
  • Additional Resources (p. 58)
  • Chapter 3 Analyzing the Market, Customers, and Competition (p. 61)
  • Introduction (p. 61)
  • Formulating a Successful Marketing Plan (p. 62)
  • Preparing the Marketing Analysis and Plan (p. 63)
  • Defining the Market Segmentation (p. 66)
  • Conducting a Competitive Analysis (p. 69)
  • Preparing the Pricing and Sales Strategy (p. 71)
  • Penetrating the Market and Setting Up Sales Channels (p. 74)
  • Summary (p. 76)
  • Study Questions (p. 77)
  • Exercises (p. 77)
  • Interactive Learning on the Web (p. 78)
  • Case Study: Smart Card LLC Marketing Plan (p. 79)
  • Appendix Marketing Research Techniques (p. 81)
  • Additional Resources (p. 84)
  • Chapter 4 Setting Up the Company Objectives (p. 87)
  • Introduction (p. 87)
  • Profile: Roy Wetterstrom (p. 88)
  • Identifying What Form of Ownership Is Best (p. 89)
  • Forms of Doing Business (p. 89)
  • Sole Proprietorship (p. 90)
  • C-Corporation (p. 92)
  • S-Corporation (p. 99)
  • Partnership (p. 101)
  • Limited Liability Company (LLC) (p. 103)
  • Business Startup Check-up list (p. 104)
  • Setting Up Employer-Employee Agreements (p. 108)
  • Setting Up Stock Option Agreements (p. 108)
  • Summary (p. 112)
  • Study Questions (p. 113)
  • Exercises (p. 113)
  • Interactive Learning on the Web (p. 114)
  • Case Study: D-Marc Technologies, Inc. (p. 115)
  • Additional Resources (p. 125)
  • Part 2 Sources of Financing (p. 127)
  • Chapter 5 Financing the Closely Held Company (p. 129)
  • Introduction (p. 129)
  • Profile: James Dyson (p. 131)
  • Securing Early-Stage Funding (p. 133)
  • Profile: Liz Elting, Phil Shawe (p. 134)
  • Bootstrapping (p. 135)
  • Profile: Woo Song (p. 138)
  • Using Bank Loans as a Source of Cash (p. 139)
  • Profile: Lisa Abrams (p. 139)
  • How to Use Commercial Banks (p. 140)
  • Preparing a Loan Proposal (p. 141)
  • How to Apply for a Loan (p. 142)
  • Establishing the Terms of Debt (p. 144)
  • Building a Relationship with a Banker (p. 145)
  • Using Government Sources of Funding (p. 146)
  • Small Business Innovation Research (SBIR) Program (p. 149)
  • Summary (p. 151)
  • Study Questions (p. 152)
  • Exercises (p. 153)
  • Interactive Learning on the Web (p. 153)
  • Case Study: hIDe (p. 153)
  • Appendix Startup Entrepreneurs and Business Incubators (p. 162)
  • Additional Resources (p. 165)
  • Chapter 6 Equity Financing for High Growth (p. 171)
  • Introduction (p. 171)
  • Profile: Kevin O'Connor (p. 172)
  • Equity Investment Fundamentals (p. 173)
  • Angel Investors (p. 181)
  • Understanding the Venture Capital Process (p. 183)
  • Guide to Selecting a Venture Capitalist (VC) (p. 187)
  • Private Placements (p. 188)
  • Learning How to Value a Business (p. 188)
  • Profile: Ron Heffernan (p. 191)
  • Earnings Valuation (p. 191)
  • Asset Valuation (p. 193)
  • Discounted Cash Flow Valuation (p. 194)
  • Learn to Evaluate Investment Opportunities: Time Value of Money Approaches (p. 196)
  • Net Present Value (NPV) Method (p. 196)
  • Internal Rate of Return (IRR) (p. 198)
  • Summary (p. 200)
  • Study Questions (p. 201)
  • Exercises (p. 201)
  • Interactive Learning on the Web (p. 202)
  • Case Study: CoreTek, Inc. (p. 202)
  • Additional Resources (p. 203)
  • Appendix 1 Due Diligence Checklist (p. 206)
  • Appendix 2 Model Venture Capital Term Sheet-Series A Preferred Stock (p. 211)
  • Part 3 Implementation (p. 221)
  • Chapter 7 Discovering Value in Intellectual Property: The Competitive Edge (p. 223)
  • Introduction (p. 224)
  • Profile: Xerox Corporation (p. 224)
  • What Are Trademarks? (p. 225)
  • What Are Copyrights? (p. 231)
  • What Are Patents? (p. 235)
  • What Are the Qualifications for a Patent to Be Granted? (p. 237)
  • How is Intellectual Property Protected? (p. 239)
  • Documenting the Ideas (p. 241)
  • What Is Prior Art? (p. 242)
  • Using Search Options (p. 243)
  • Progress From Idea to Patent to Enterprise (p. 247)
  • What Are Trade Secrets? (p. 248)
  • Reverse Engineering (p. 250)
  • Summary (p. 251)
  • Internet IP Source Sites (p. 252)
  • Study Questions (p. 252)
  • Mini Exercises (p. 252)
  • Interactive Learning on the Web (p. 253)
  • Case Study: Datamark Patent (p. 254)
  • Additional Resources (p. 255)
  • Chapter 8 Business Models and the Power of Information (p. 257)
  • Introduction (p. 257)
  • Definition of Business Models (p. 260)
  • Capturing Value in the Supply Chain (p. 262)
  • Using Databases to Create Value (p. 262)
  • Locking in Customers (p. 264)
  • Licensing and Franchising (p. 265)
  • Outsourcing Resources (p. 271)
  • Developing a Culture for Innovation (p. 274)
  • Summary (p. 276)
  • Study Questions (p. 276)
  • Exercises (p. 276)
  • Interactive Learning on the Web (p. 277)
  • Case Study: Ultrafast (p. 277)
  • Additional Resources (p. 278)
  • Chapter 9 Managing the Money (p. 281)
  • Introduction (p. 281)
  • Understanding Financial Statements (p. 284)
  • Review and Analysis of the Balance Sheet (p. 285)
  • How to Use Ratios for Financial Analysis (p. 286)
  • The Value of an Income Statement (p. 289)
  • How to Use Ratios for Profitability (p. 290)
  • The Value of the Statement of Cash Flows (p. 291)
  • Understanding Footnotes to the Financial Statements (p. 292)
  • Preparing Financial Projections (p. 293)
  • Preparing a Cash Flow Forecast (p. 295)
  • Preparing a Breakeven Analysis (p. 299)
  • Taxes (p. 303)
  • Summary (p. 303)
  • Study Questions (p. 303)
  • Exercises (p. 304)
  • Interactive Learning on the Web (p. 304)
  • Case Study: PetSmart.com (p. 304)
  • Additional Resources (p. 308)
  • Part 4 Patterns of Entrepreneurship: Building and Exiting (p. 309)
  • Chapter 10 Scaling and Harvesting the Venture (p. 311)
  • Introduction (p. 312)
  • Create an Exit Strategy (p. 312)
  • Selling an Equity Stake to a Partner (p. 312)
  • Profile: Navin Chaddha (p. 313)
  • Implementing the Plan of Action (p. 313)
  • Selling the Business (p. 315)
  • Preparing a Selling Memorandum (p. 316)
  • Searching for Buyers (p. 317)
  • Evaluating Offers (p. 318)
  • Merge with Another Business (p. 322)
  • A Management Buyout Agreement (MBO) (p. 322)
  • Consider and Employee Stock Ownership Plan (p. 323)
  • Consider a Public Offering as a Harvest Option (p. 323)
  • Profile: Alan Trefler (p. 324)
  • Determining the Benefits of Going Public (p. 324)
  • Profile: Melissa Craig (p. 325)
  • Determining the Disadvantages of Going Public (p. 326)
  • Managing the IPO Event (p. 327)
  • Completing the Registration Process (p. 327)
  • Presenting a Road Show (p. 329)
  • The Expenses of Going Public (p. 331)
  • Delivering Value and Meeting Market Expectations (p. 331)
  • Summary (p. 332)
  • Study Questions (p. 332)
  • Exercises (p. 332)
  • Interactive Learning on the Web (p. 334)
  • Additional Resources (p. 334)
  • Chapter 11 Bringing It All Together-Writing the Winning Business Plan (p. 337)
  • Introduction (p. 337)
  • Preparing a Business Plan (p. 338)
  • Profile: Barbara K. Kavovit (p. 338)
  • Starting the Process to Write the Plan: Five Steps (p. 340)
  • Determining What Type of Business Plan Is Best (p. 342)
  • A Typical Business Plan Format and Content (p. 344)
  • Understanding Why Business Plans Fail (p. 350)
  • Summary (p. 351)
  • Study Questions (p. 352)
  • Exercises (p. 352)
  • Interactive Learning on the Web (p. 353)
  • Case Study: Surfparks LLC (p. 353)
  • Appendix The Roadmap Guide for Writing a Business Plan (p. 367)
  • Additional Resources (p. 371)
  • Chapter 12 Communicating the Opportunity and Making a Presentation (p. 373)
  • Introduction (p. 373)
  • Locating Investors (p. 374)
  • Preparing a Teaser (p. 376)
  • The Elevator Pitch (p. 381)
  • After the Presentation (p. 386)
  • Summary (p. 388)
  • Study Questions (p. 389)
  • Exercises (p. 389)
  • Interactive Learning on the Web (p. 390)
  • Notes (p. 391)
  • Glossary of Terms (p. 399)
  • Index (p. 403)

Author notes provided by Syndetics

Jack M. Kaplan is an adjunct professor of Entrepreneurial Studies at Columbia Business School. He has taught the entrepreneurial courses for Launching New Ventures, The Business Plan, and The Entrepreneurial Manager. During his career, Mr. Kaplan started and managed three successful companies concentrating in smart card technology, health care information systems, and loyalty marketing programs. He is president of Datamark Technologies, Inc., an entrepreneurial business venture engaged in electronic gift card and loyalty marketing programs. Ceridian, a Fortune 500 company, acquired the company in November 2005.

Mr. Kaplan is the author of Getting Started in Entrepreneurship published by John Wiley & Sons in January 2001. His previous book, Smart Cards: The Global Information Passport, and articles have appeared in Technology News and Crain's of New York.

His professional Seminar experience includes conducting courses for Fortune 500 companies. The list includes MIT Enterprise Forum, Aetna Insurance Company, Panasonic Global Sales Group, and Johnson & Johnson in New Product Strategies. He is judge for the Ernst & Young Entrepreneur of the Year Award Program in New York, and has appeared on A& E Biographies, CNN, and CNBC. He is a graduate of the University of Colorado and received his MBA from the City University of New York.

Dr. Anthony C. Warren is the Farrell Professor Entrepreneurship at the Smeal College of Business Penn State University, named "the hottest school for entrepreneurship" by Newsweek magazine, and the  recipient of the NASDAQ Center for Entrepreneurial Excellence Award in 2005. He leads educational programs in entrepreneurship at the undergraduate, graduate, and executive levels. Under grants from the Kauffman Foundation, Dr. Warren created unique courses in entrepreneurship based on problem-based learning, which have been recognized as being at the forefront of teaching methods by several national organizations.  These courses are being introduced into colleges and high schools across the country.

Prior to joining Penn State, Dr. Warren started and grew several companies and is currently a venture partner in Adams Capital Management, a venture capital firm managing over $720 million. He consults regularly with both small and large companies on innovation management. A regular speaker at national conferences, Dr. Warren is often quoted in the press on innovation and entrepreneurship. He has authored several patents and research papers on technical and business issues  and has contributed to many books. He has a B.Sc. and Ph.D. from the University of Birmingham.