MTU Library Catalogue

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Modern business administration / Robert C. Appleby.

By: Appleby, Robert C.
Material type: materialTypeLabelBookPublisher: London : Pitman, 1991 1993Edition: 5th ed.Description: xv, 462 p. ; 25 cm. + pbk.ISBN: 0273033328.Subject(s): Business | ManagementDDC classification: 658
Contents:
Part 1: Management principles -- Nature of management -- Business and its external environment -- Corporate strategy and planning -- Organizing -- Directing -- Controlling -- Part 2: Management in action -- Marketing and sales management -- Production -- Human resource management -- Administrative management.

Enhanced descriptions from Syndetics:

Covering changes in the syllabi for such examinations as the Institute of Chartered Secretaries and Administrators, and the Institute of Management Services, this new edition has been updated in the areas of the Single European market, electronic data interchange and flexible management systems.

Includes bibliographical references and index.

Part 1: Management principles -- Nature of management -- Business and its external environment -- Corporate strategy and planning -- Organizing -- Directing -- Controlling -- Part 2: Management in action -- Marketing and sales management -- Production -- Human resource management -- Administrative management.

Table of contents provided by Syndetics

  • Part 1 Management Principles
  • 1 Nature of Management
  • 2 Business and its External Environment
  • 3 Corporate Strategy and Planning
  • 4 Organizing
  • 5 Directing
  • 6 Controlling
  • Part 2 Management In Action
  • 7 Marketing and Sales Management
  • 8 Production
  • 9 Human Resource Management
  • 10 Administrative Management