A designer's research manual : succeed in design by knowing your clients and what they really need / Jennifer Visocky O'Grady and Kenneth Visocky O'Grady.
By: Visocky O'Grady, Jennifer [author]
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Contributor(s): Visocky O'Grady, Kenneth [author].
Material type: 
BookSeries: Design field guides: Publisher: Gloucester, MA : Rockport Publishers, 2006Copyright date: ©2006Description: 192 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1592532578 ; 9781592532575.Subject(s): Commercial art -- United States -- Marketing | Graphic arts -- United States -- MarketingDDC classification: 741.60688 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 741.60688 (Browse shelf(Opens below)) | 1 | Available | 00106385 |
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Enhanced descriptions from Syndetics:
Doing research can make all the difference between a good design and a great design. This work provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research and how to apply it to design work.
Bibliography: (page 191) and index.
Part One: Methods + Theory -- Introduction -- An overview of research in graphic design -- Practicing research-driven design -- Tailoring research methodology -- Part Two: Research at work -- Case studies.
CIT Module DESI 8015 - Core reading.
CIT Module DESI 8014- Core reading.