Business marketing / Frank G Bingham,Jr., Roger Gomes, Patricia A. Knowles.
By: Bingham, Frank G
.
Contributor(s): Gomes, Roger | Knowles, Patricia A.
Material type: 
BookPublisher: Boston : McGraw-Hill/Irwin, 2005Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.Description: xv, 475 p. : ill. ; 26 cm. + pbk.ISBN: 0072859113.Subject(s): Industrial marketing | Management | Industrial procurement | United StatesDDC classification: 658.8 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00113187 | |
| General lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00113188 | |
| General lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00113185 |
Enhanced descriptions from Syndetics:
Business Marketing, 3/e by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful business marketers. By addressing real issues that face business-to-business (B2B) marketers, as well as the newest developments and insights into this rapidly changing field, the authors provide a practical introduction to this important marketing area. Business Marketing focuses on general business marketing, e-commerce/Internet marketing, and business ethics. The new edition features a wealth of pedagogical aids, which add structure and depth to the learning process. From end-of-chapter reviews of the Concept Questions and Chapter Cases, to the real-world profiles found in the Business Marketing in Action, Strategy at Work, and What Would You Do? boxes, the 3rd Edition of Business Marketing actively involves students in the real world of business marketing.
Includes bibliographical references and indexes.
Part One: The business marketing environment -- Introduction to the business marketing environment -- Ethical considerations in business-to-business marketing -- Professional selling and sales management -- The organizational buying process -- Part Two: Research analysis and strategic planning -- Marketing research and information systems -- Market segmentation, positioning and demand projection -- New product development, management and strategy -- Price planning and strategy -- Part Three: Communication and delivery -- Promotional strategy -- Business marketing channel participants -- Supply chain management and logistics -- Part Four: International applications -- International business marketing.
CIT Module MGMT 8002 - Supplementary reading
Table of contents provided by Syndetics
- Part I The Business Marketing Environment
- 1 Introduction to the Business Marketing Environment
- 2 The Organizational Buying Process
- 3 Marketing Research and Information Systems
- 4 Marketing Segmentation, Positioning, and Demand Projection
- Part II Making and Moving Business Goods and Services
- 5 New Product Development, Management, and Strategy
- 6 Price Planning and Strategy
- 7 Business Marketing Channel Participants
- 8 Physical Distribution Management and Strategy
- Part III Promoting and Selling Business Goods and Services
- 9 Professional Selling
- 10 Sales Management
- 11 Advertising and Sales Promotion Strategy
- Part IV Special Topics in Business Marketing
- 12 International Business Marketing
- 13 Ethical Considerations in Business-to-Business Marketing