The ten faces of innovation : IDEO'S strategies forbeating the devil's advocate & driving creativity throughout your organization / Tom Kelley with Jonathan Littman.
By: Kelley, Tom
.
Contributor(s): Littman, Jonathan.
Material type: 
BookPublisher: London : Profile, 2006Description: 273 p. ; 22 cm. + pbk.ISBN: 9781861978066 ; 1861978065 .Subject(s): Creative ability in business | New productsDDC classification: 658.406 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Store | 658.406 (Browse shelf(Opens below)) | 1 | Available | 00115546 |
Enhanced descriptions from Syndetics:
A brilliant guide to fostering creativity and business innovation, based on the author's experience as the MD of IDEO - the world-famous design firm that has developed hundreds of innovative products, including the Palm Pilot. When it comes to work, could you be an experience architect? Or a storyteller, caregiver or a cross-pollinator? These are just four of the characters developed by IDEO and presented in The Ten Faces of Innovation that any individual can adopt to innovate in their business lives. Individuals can use these different characters in different situations to create a broader range of solutions to business problems: at the start of the creative process you might be the "anthropologist", going into the field to see how customers use and respond to products; later, if there are obstacles, you might be the hurdler, who overcomes obstacles in the way to the finished product. The book explains with examples from business how adopting these characters can beat naysayers who stifle innovation.
Includes index.
Introduction: Beyond the devil's advocate -- The anthropologist -- The experimenter -- The cross-pollinator -- The hurdler -- The collaborator -- The director -- The experience architect -- The set designer -- The caregiver -- The storyteller -- In the mix.