MTU Library Catalogue

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Enterprise in action : an introduction to entrepreneurship in an Irish context / Colm O'Gorman and James Cunningham.

By: O'Gorman, Colm.
Contributor(s): Cunningham, James, 1972-.
Material type: materialTypeLabelBookPublisher: Cork Oak Tree Press, 1997Edition: 2nd edition.Description: xii, 215 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1860762549; 9781860762543.Subject(s): Entrepreneurship -- Ireland | New business enterprises -- Ireland | Business planning -- Ireland | Small business -- Ireland -- Management | Business and Management | Business strategy | EntrepreneurshipDDC classification: 658.1109417 | 658.4 OGO
Contents:
Profiling Irish entrepreneurs -- Start-up strategies -- The business plan -- Riverside Cafe business plan -- Perspectives on planning -- Financing the enterprise112 -- Growth strategies -- Exporting -- Networks and alliances -- Exploiting e-commerce -- Encouraging and supporting entrepreneurship -- Community enterprise.
Summary: Ireland is now producing more entrepreneurs than ever before. Enterprise is increasingly being fostered and encouraged at government level, and there has been an upsurge of course options in this area in recent years. Moreover, the effects of a thriving economy provide fertile ground for budding entrepreneurs to embark on a new business venture. This book begins by examining the strategies which entrepreneurs pursue and their motives for starting their own businesses, and then looks at the steps involved in preparing a business plan. Other topics covered include financing the enterprise, growth strategies, marketing and exporting, exploiting new technologies, forming networks and alliances, and perspectives on planning.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.1109417 (Browse shelf(Opens below)) 1 Available 00151526
General lending MTU Bishopstown Library Lending 658.1109417 (Browse shelf(Opens below)) 1 Available 00115050
General lending MTU Kerry North Campus Library First Floor Main 658.4 OGO (Browse shelf(Opens below)) 4 Available 38888000530844
General lending MTU Kerry North Campus Library First Floor Main 658.4 OGO (Browse shelf(Opens below)) 5 Available 38888000530836
General lending MTU Kerry North Campus Library First Floor Main 658.4 OGO (Browse shelf(Opens below)) 6 Available 38888000530828
General lending MTU Kerry North Campus Library First Floor Main 658.4 OGO (Browse shelf(Opens below)) 1 Available 38888000514541
General lending MTU Kerry North Campus Library First Floor Main 658.4 OGO (Browse shelf(Opens below)) 2 Available 38888000514533
Total holds: 0

Enhanced descriptions from Syndetics:

This is a revised edition of this popular introductory text, taking into account any necessary changes in this area since the first edition, including the introduction of the euro. Enterprise in Action is a comprehensive introduction for undergraduates studying Entrepreneurship, Small Business Management and Start Your Own Business courses. It is a key introductory text.

"Published in association with Graduate School of Business, UCD"
Includes index.

Profiling Irish entrepreneurs -- Start-up strategies -- The business plan -- Riverside Cafe business plan -- Perspectives on planning -- Financing the enterprise112 -- Growth strategies -- Exporting -- Networks and alliances -- Exploiting e-commerce -- Encouraging and supporting entrepreneurship -- Community enterprise.

Ireland is now producing more entrepreneurs than ever before. Enterprise is increasingly being fostered and encouraged at government level, and there has been an upsurge of course options in this area in recent years. Moreover, the effects of a thriving economy provide fertile ground for budding entrepreneurs to embark on a new business venture. This book begins by examining the strategies which entrepreneurs pursue and their motives for starting their own businesses, and then looks at the steps involved in preparing a business plan. Other topics covered include financing the enterprise, growth strategies, marketing and exporting, exploiting new technologies, forming networks and alliances, and perspectives on planning.

Previous ed.: 1997.