MTU Library Catalogue

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The economic environment of business / John Sloman.

By: Sloman, John, 1947- [author].
Material type: materialTypeLabelBookPublisher: Harlow, England ; New York : Financial Times Prentice Hall, 2005Description: xix, 325, 29 pages : illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 027368132X (paperback).Subject(s): Economics | Business | Industrial managementDDC classification: 330
Contents:
Part A: Introduction -- Economics and the business environment -- Part B: Markets, demand and supply -- The working of competitive markets -- Demand and the consumer -- Supply decisions in a perfectly competitive market -- Part C: The microeconomic environment of business -- Pricing and output decisions in imperfectly competitive markets -- Business growth and strategy -- Labour and employment -- Government, the firm and the market -- Part D: The macroeconomic environment of business -- The economy and business activity -- Government macroeconomic activity -- Part E: The global business environment -- The global context of business -- Multinational corporations and business strategy in a global economy.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 330 (Browse shelf(Opens below)) 1 Available 00106470
Total holds: 0

Enhanced descriptions from Syndetics:

Introduces the essential principles of economics, all from the perspective of business. It also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics.

Includes index.

Part A: Introduction -- Economics and the business environment -- Part B: Markets, demand and supply -- The working of competitive markets -- Demand and the consumer -- Supply decisions in a perfectly competitive market -- Part C: The microeconomic environment of business -- Pricing and output decisions in imperfectly competitive markets -- Business growth and strategy -- Labour and employment -- Government, the firm and the market -- Part D: The macroeconomic environment of business -- The economy and business activity -- Government macroeconomic activity -- Part E: The global business environment -- The global context of business -- Multinational corporations and business strategy in a global economy.

Table of contents provided by Syndetics

  • Preface
  • Part 1 Introduction
  • 1 Economics and the business environment
  • Part 2 Markets, Demand And Supply
  • 2 The working of competitive markets
  • 3 Demand and the consumer
  • 4 Supply decisions in a perfectly competitive market
  • Part 3 The Microeconomic Environment Of Business
  • 5 Pricing and output decisions in imperfectly competitive markets
  • 6 Business growth and strategy
  • 7 Labour and employment
  • 8 Government, the firm and the market
  • Part 4 The Macroeconomic Environment Of Business
  • 9 The economy and business activity
  • 10 Government macroeconomic policy
  • Part 5 The Global Business Environment
  • 11 The global context of business
  • 12 Multinational corporations and business strategy in a global economy
  • Web Appendixkey Ideas
  • Glossary
  • Index