The economic environment of business / John Sloman.
By: Sloman, John [author]
.
Material type:
BookPublisher: Harlow, England ; New York : Financial Times Prentice Hall, 2005Description: xix, 325, 29 pages : illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 027368132X (paperback).Subject(s): Economics| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 330 (Browse shelf(Opens below)) | 1 | Available | 00106470 |
Enhanced descriptions from Syndetics:
Introduces the essential principles of economics, all from the perspective of business. It also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics.
Includes index.
Part A: Introduction -- Economics and the business environment -- Part B: Markets, demand and supply -- The working of competitive markets -- Demand and the consumer -- Supply decisions in a perfectly competitive market -- Part C: The microeconomic environment of business -- Pricing and output decisions in imperfectly competitive markets -- Business growth and strategy -- Labour and employment -- Government, the firm and the market -- Part D: The macroeconomic environment of business -- The economy and business activity -- Government macroeconomic activity -- Part E: The global business environment -- The global context of business -- Multinational corporations and business strategy in a global economy.
Table of contents provided by Syndetics
- Preface
- Part 1 Introduction
- 1 Economics and the business environment
- Part 2 Markets, Demand And Supply
- 2 The working of competitive markets
- 3 Demand and the consumer
- 4 Supply decisions in a perfectly competitive market
- Part 3 The Microeconomic Environment Of Business
- 5 Pricing and output decisions in imperfectly competitive markets
- 6 Business growth and strategy
- 7 Labour and employment
- 8 Government, the firm and the market
- Part 4 The Macroeconomic Environment Of Business
- 9 The economy and business activity
- 10 Government macroeconomic policy
- Part 5 The Global Business Environment
- 11 The global context of business
- 12 Multinational corporations and business strategy in a global economy
- Web Appendixkey Ideas
- Glossary
- Index