MTU Library Catalogue

An investigation into the role of social marketing in preventing adolescent drinking / Cian Long.

By: Long, Cian.
Material type: materialTypeLabelBookSeries: MBS - Business Studies.Publisher: Cork : Cork Institute of Technology, 2005Description: v, [195 p.] ; 30 cm. + 2 CD-ROM.Subject(s): Youth -- Alcohol use | Youth -- Alcohol use. -- Ireland | Alcoholism -- Teenagers -- Prevention | Advertising and youth | Health behavior in adolescenceDDC classification: THESES PRESS Online resources: Access eThesis Dissertation note: MBS