MTU Library Catalogue

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The media student's book / Gill Branston and Roy Stafford.

By: Branston, Gill.
Contributor(s): Stafford, Roy.
Material type: materialTypeLabelBookPublisher: London ; New York : Routledge, 2006Edition: Fourth edition.Description: xviii, 576 pages : color illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0415371422; 0415371430 ; 9780415371421 ; 9780415371438 .Subject(s): Mass mediaAdditional physical formats: Electronic version: The media student's book DDC classification: 302.23 Also available in electronic form.
Contents:
Introduction -- Part I: Key concepts -- Interpreting media -- Case study: Ways of interpreting -- Narratives -- Case study: CSI: Miami and crime fiction -- Genres and other classifications -- Case study: J-horror and the ring cycle -- Institutions -- Case study: television as institution -- Questions of representation -- Case study: images of migration -- Ideologies and power -- Case study: news -- Industries -- Case study: the major players in the media industries -- Case study: the music industry, technology and synergy -- Audiences -- Case study: selling audiences -- Advertising and branding -- Case study: celebrity, stardom and marketing -- Part II: Media practices -- Research -- Case study: Researching mobile phone technologies -- Production organisation -- Production techniques -- Distribution -- Case study: contemporary british cinema -- Part III: Media debates -- Documentary and 'reality TV' -- Whose globalisation? -- 'Free choices' in a 'free market'?
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 302.23 (Browse shelf(Opens below)) 1 Available 00115878
General lending MTU Bishopstown Library Lending 302.23 (Browse shelf(Opens below)) 1 Available 00115880
Total holds: 0

Enhanced descriptions from Syndetics:

Available in colour for the first time, thoroughly revised, re-ordered and completely updated with recent examples and expanded coverage of current issues, this fourth edition is a must-have introduction to media studies.

The chapters are all supported by case studies which cover every key topic in the field, from CSI: Miamito the Ring Cycleand reality TV. The book is divided into four parts studying key concepts; media practices; media debates; and providing rich resources in the final reference section.

Stimulating and easy to use, The Media Student's Bookincludes:

marginal terms, definitions, references and jokes, all allied to a full glossary follow-up activities, suggestions for further reading, useful websites and a companion support website at www.routledge.com/textbooks/0415371430 references and examples from advertising, TV, films, radio, newspapers, photography and the internet.

Written by two leading teaching figures in the field, this book undoubtedly lives up to its reputation as the finest resource available to all media studies students.

Bibliography: (pages 553-561) and index.

Introduction -- Part I: Key concepts -- Interpreting media -- Case study: Ways of interpreting -- Narratives -- Case study: CSI: Miami and crime fiction -- Genres and other classifications -- Case study: J-horror and the ring cycle -- Institutions -- Case study: television as institution -- Questions of representation -- Case study: images of migration -- Ideologies and power -- Case study: news -- Industries -- Case study: the major players in the media industries -- Case study: the music industry, technology and synergy -- Audiences -- Case study: selling audiences -- Advertising and branding -- Case study: celebrity, stardom and marketing -- Part II: Media practices -- Research -- Case study: Researching mobile phone technologies -- Production organisation -- Production techniques -- Distribution -- Case study: contemporary british cinema -- Part III: Media debates -- Documentary and 'reality TV' -- Whose globalisation? -- 'Free choices' in a 'free market'?

CIT Module MMED 6009 - Core reading.

CIT Module MMED 6010 - Supplementary reading.

Also available in electronic form.

Table of contents provided by Syndetics

  • List of illustrations
  • Acknowledgements
  • Introduction
  • Part I Key Concepts
  • 1 Interpreting media Case study: Ways of interpreting
  • 2 Narratives Case study: CSI: Miami and crime fiction
  • 3 Genres and other classifications Case study: J-horror and the Ring cycle
  • 4 Institutions Case study: Television as institution
  • 5 Questions of representation Case study: Images of migration
  • 6 Ideologies and power Case study: News
  • 7 Industries Case study: The major players in the media industries Case study: The music industry, technology and synergy
  • 8 Audiences Case study: Selling audiences
  • 9 Advertising and branding Case study: Celebrity, stardom and marketing
  • Part II Media Practices
  • 10 Research Case study: Researching mobile phone technologies
  • 11 Production organisation
  • 12 Production techniques
  • 13 Distribution Case study: Contemporary British Cinema
  • Part III Media Debates
  • 14 Documentary and 'reality TV'
  • 15 Whose globalisation?
  • 16 'Free choices' in a 'free market'
  • Part IV Reference
  • Glossary of key terms
  • Bibliography Useful information
  • Index

Author notes provided by Syndetics

Gill Branstonis a Senior Lecturer and Director of Undergraduate Studies in the School of Journalism, Media and Cultural Studies at Cardiff University. Roy Staffordis a freelance lecturer, writer and examiner in media education and training.
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